An interesting take on starting a small-business... (Article)

Here's a great article (in two parts) on starting your small business/side-hustle from the ground up:

Part I
http://artofmanliness.com/2012/07/30/the-company-mans-guide-to-starting-a-side-hustle-part-i-confron...

Part II
http://artofmanliness.com/2012/08/07/the-company-mans-guide-to-starting-a-side-hustle-part-ii-think-...

What are some other tips and roads to success you've taken into account for your shop?
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