Hello! Let's see if I can offer you some helpful advice.
Your pictures need a little work. You have some cute designs, but the pictures aren't doing them justice. Do you use a photo editor? I like PicMonkey. I can enhance my pictures' colors and make the brights brighter and shadows darker. It really makes the products look more like you're actually looking at them.
Also, don't use a watermark. It's very distracting and competes with the product for attention. If you would like to brand your pictures so that someone cannot use them as their own, include a labeled product in your pictures that shows the name of your company.
In your product descriptions, add descriptions of your soaps. Add the ingredients that you use.
All of your titles look the same. Instead of "Maine Made Hand Felted Soap Buoy Design" try "Lemongrass Felted Beer Soap" if it's made with beer. Save the "Maine Made" "Buoy Design" and other such descriptive words for your descriptions and tags. You don't have to include the same words in each title.
Do a search for handmade soap and see what the people in the first few pages are doing. They're there for a reason. They know how to work the system. I'm not saying copy them word for word, but take some pointers from their listings. Look at what tags they're using. Look how their titles are laid out. Read their descriptions and see how they word them.
Good luck!
