Hi,
I looked at your shop and I think it really looks good:) Although I think your shop has a nice consistent look, maybe you could try different formats for the lead photo with duplicate listings and see what gets a response. ?? It's amazing how much changing a photo can change the amount of attention an item gets.
If you are interested, I also have a few overall shop suggestions, too. First, I would add shop sections. This allows customers to pinpoint what they are looking for, it allows you to create duplicate listings for different categories (that way you can list the same item with different photos, keywords and descriptions to try to get more views and see what keywords or photos work best for each item), it also helps with relevance.
Also, another simple thing to do is add links back to your shop home page or other similar items or sections somewhere within your listing. Remember, people don't always see your whole shop!! Sometimes they just see the listing so getting them back to the home page might lead them to something that is more of what they were searching for.
Check your item descriptions and make sure that the meta tags are appealing when they come up on google searches.
Also, a picture or description of your packaging seems to help sales, too.
I hope that helps!! Good luck.
Bonnie
