Could I get a critique, please?

[Former_Member]

Hi all! I would love a shop critique. I would especially like to know what you think of my titles and tags. Thank you so much in advance!

[whitebarnmercantile]

Hi Bekah,
Your tags and titles look good--it is good that you have used phrases instead of single words. One thing that does catch my eye though is your prices! $10 for one of your hats or $15 for a scarf seems so low! Don't undersell your talent, your stuff is very cute!--often times prices that are TOO low make people wonder what is wrong with the item.

[Former_Member]

Thank you for taking the time to respond Ashley! I have been thinking of raising my prices for a while. I'm always scared that I'll be asking for too much and then no one will buy, but I think you are right!

[whitebarnmercantile]

My prices were really low to start with and I was scared to increase them--I totally get that! But my sales actually increased. Good luck to you!

[Former_Member]

Here's a helpful post on pricing:
https://www.etsy.com/blog/en/2012/a-simple-formula-for-pricing-your-work/

It boils down to this:
Materials + Labor + Expenses + Profit = Wholesale x 2 = Retail

Can you even pay yourself back for the materials in your $10 hats? What if you were paying yourself an hourly wage to make them? If business exploded, could you hire someone else at the rates you pay yourself to help out?

You are the only one who can decide what prices you're comfortable with... but hopefully this will help you start thinking about it all.