Hi!
Your shop is so bright and lovely!
Here are my comments:
1. Work on your banner. You can choose a better font maybe, more fun, bubbly font :)
2. Your photos can be better! :) I like the white background. :)
There is one thing here on etsy I read before that tells us what kinds of photos we should have
a. against white background b. close up shot c. lifetsyle shot.. like, what would it look like on a bag as a keychain? or.. as something... you know ? :) with a model.. a bag, pencil case, make up bag, etc. d... i forgot, :)) packaging is a good idea :)
3. Add more and more products! :) They said it imrpoves how we can be found. :)
Considering that you've just opened last Nov and have had 40+ sales !!! :) that's awesome!!!! just keep on improving on your craft! :)
Good luck!