Strange Stats for July

[workingwoman]

Having a long dry spell with long hours between visits. Sometimes more than 12 hours. Was wondering if someone can help me figure this out:

FOR JULY

So far have had only 4 orders with revenue = $216  BUT Ad Spend =$242.69 !!!

Etsy Search down 22%   (but for the year up 72%)

Etsy Marketing down 36%  (for the year down 9%)

Social Media down 53% ( for the year down 63%)

Etsy Ads down 39% (for the year down 47%)

Direct Traffic UP 511% (for the year up 67%) !!!!

Does anyone have the patience to read this and explain to me what is happening?

Did I miss a memo and am doing something wrong?

Thank you.

[NanaLetha]

Stop the Etsy ads.

[workingwoman]

Thanks. Done. Anything else?

[UniqueGiftOrnaments]

I would be careful about using famous peoples' names unless you have licenses for them all. Most of them are trademarked. I, as a buyer, walk away from shops that have them listed and go to another shop.