Order history not showing accurate history

[AyOOliveOil]

Because we sell food products (our olive oil, for which we grow the olives), we have Health Dept regs we have to follow, one of which is inventory tracking, so I have a data base of all customers.  I got an order yesterday, and the customer's name sounded familiar, so I went to Order History on Etsy and it showed only this order.  When I went to log it into our inventory tracking, the name popped up, and as I found out, she's ordered several times (which is why I remembered the name).  

This might not make a difference to some, but we always send a personal thank you note, and it makes a difference in the note whether they've ordered previously or are a new customer.  This might also make a difference to people who offer incentives to repeat customers.  It's not showing the correct order history.

Just wanted to let everyone know.

[ArtDollsbyJD]

Orders are linked but perhaps she is using a different email or different device which accounts for the orders not being linked.  If she ordered as guest they are not linked then either.  

[AutumnHollowStudio]

Etsy will only flag an order as a repeat customer if the same account was used for each order. It's possible they previously checked out as a guest or used a different account.

[BagmakerSupply]

@AyOOliveOil: We also do not depend on Etsy for maintaining our business records and have run into this, too. But it has always been as @AutumnHollowStudio stated, a purchase as a guest or using a different account.

[CanningCrafts]

You can search the customer's name on the orders page & it may pull up the same buyer using multiple Etsy accounts. I sometimes have the same buyers purchase with variations of their name or by using a spouse's name, multiple Etsy accounts, & guest purchases. Some buyers like to keep you on your toes (or they aren't so great at remembering their Etsy log in info