How many views should a small store expect?

I have a small shop with 21 t-shirt designs in the outdoor niche. Today, I got 14 views and 7 visits. That seems like a pretty good click thru rate. But is the number of views I'm getting normal for a store my size in the summer months?

I feel as though my branding and product photography are own point.

https://edgeprovisions.etsy.com

If hate PODs, I rather not hear discouraging remarks that are not productive or constructive. Just move on.

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Re: How many views should a small store expect?

I'd say those numbers might be par for the course the way things are at the moment and for a new shop. 

Titles are a bit spammy though with all the repetition and |pipes|.  It is better to write one sentence saying what it is, the design, who it is for, what it is for, who might want it etc as the algorithm is asking for context these days so it knows who to show your items to (we all see different results based on our viewing and purchasing behaviour). 

Here is one of Etsy's articles:  How to Optimise Your Listings for Etsy Search – Etsy

Forgive me if I have gone too far with the unsolicited advice but you could probably get higher views and sales with a few tweaks!

All the best

 

 

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Re: How many views should a small store expect?

Is increasing the listing count the best use of my time

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Re: How many views should a small store expect?

so whoa on the OP...but you do you.

I'll say that more info about how designs are being created.

and the other answer is 'how big is a box'....

cause...there are many sizes.

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Natalya1905
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Re: How many views should a small store expect?

I'm not sure if you see all the forum sections (some users don't), but there are some things that can be improved in your shop if you ask for a shop critique.

For example, your shop title is "Great Designs For The Great Outdoors". Search engines use this line. You're selling t-shirts, but this major keyword is not listed. Finishing your shop (About page, keywords in sections and so on) would help as well. 

You can absolutely have a small shop with only 21 listings if you don't count on organic Etsy traffic and bring your customers from the outside yourself (social media and so on).

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Re: How many views should a small store expect?

I’m going to sell personalized mugs and poster. Just haven’t had a chance to add them yer

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Natalya1905
Community Maker

Re: How many views should a small store expect?

@EdgeProvisions 

You may want to check trends and upload what shoppers want. There are many options for that. If your theme is Outdoors, think what YOUR potential customers would like.  

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Re: How many views should a small store expect?

Not getting sales is not a technical issue (like a computer bug).

"But is the number of views I'm getting normal for a store my size in the summer months?"

There is no such thing as "normal". Every store is completely different.

In general, it takes 100 views to get a sale (an average conversion rate for a well performing store). So if you aren't getting even a hundred views, you need to increase those views with work and advertising.

POD has a lot of competition on Etsy so you will need to have unique products in an underserviced niche. You will need to drive your own traffic from outside of Etsy.

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Re: How many views should a small store expect?

@EdgeProvisions: Presumably you are asking about Etsy generated organic views and visits. To echo what @PlatypusDream said (and regardless of what other factors go into the Etsy search algorithm) nothing breeds success like success and thus the reality is that you need to drive your own external traffic and external sales so that the algorithm learns that people want what you are selling.

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Re: How many views should a small store expect?

I don't think there's any such thing as average or normal (anything) with most websites or apps these days. Most seem to be into providing "unique user experiences."

You may get more views if you're actively promoting your Etsy shop. If the images are your own original art, you will likely do better.

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Re: How many views should a small store expect?

I'm selling with very few views for some weird reasons. Trying to change my titles and description as well.

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