Getting charged for the same ad click multiple times?!

[PNGVAULT]

• Can someone explain to me if this is correct. A customer clicked on my ad on August 8th @10:15pm. He then came back to my shop on August 12th and purchased that product. Okay. Get it. I get charges for the ad click. But, here is where I am confused. After purchasing the item from the ad. He then made 7 more separate purchases. Looking into my ad purchases it shows 8 times that he clicked said ad on August 8th at 10:15pm and shows a different item he bought. This is repeated 7 times. With 7 different products all saying that it came from the ad he clicked on August 8th at 10:15 pm. ???? Seriously?  So he clicked 1 ad. Bought that item. Then decided to buy 7 more items from my shop and they are still linking it to that 1 single ad click? Like he literally already purchased the ad product. So why am I being charged for the other 7 items from the same ad click?

[dayspringcollectible]

It sounds like you are talking about Off-site Ads.  Any item purchased within 30 days of the original click is charged the ad fee.

[BootifulLabels · Accepted solution]

You get charged the click rate on ANY sales the buyer makes in the 30 days after the click occurred, so yes, if he comes back and buys 7 more times you are charged a click rate for each.  It doesn't have to be the same item they clicked on, anything they buy within 30 days counts.

[PNGVAULT]

Thank you so much. I thought it was 1 purchase for each ad click. I never knew it was like you said. ANY SALES made in 30 days from the ad click. That's nuts. Smh. Thank you for your reply. Much appreciated. 

[TheArtfulTwig]

In addition to the insights offered already, here are some resources to learn more about how offsite ads work:

https://help.etsy.com/hc/en-us/articles/360000338367-How-Etsy-s-Offsite-Ads-Work-?segment=selling

https://help.etsy.com/hc/en-us/articles/360044099373-How-to-Turn-Off-Your-Etsy-Ads-Campaign?segment=...

If your revenues fall under the Etsy threshold ($10K), you can opt out of offsite ads.  If you have ever reached that threshold, you are locked in to Etsy offsite ads.  

[PNGVAULT]

Thank you for your reply. Thought I knew how everything worked. Just gotta keep on learning I guess.  

[AAANativeArts]

If you are talking about Offsite Ads, they don't have to buy the product they initially clicked on. If they buy any product, the Offsite Ad Fees apply. A cookie is set and it also applies to anything else they buy from your store for the next 30 days.

If you are talking about Etsy Ads (onsite ads) every click is charged a fee, whether it results in a sale or not. You could potentially rack up 100 clicks to make one sale. Or they could click on multiple Etsy Ads and each ad would record one or more clicks, for which you will be charged whether you get a sale or not.

[ArtistycaPrints]

Hallo Jodi,

we know this won't comfort you but we also passed the same some days ago, after a purchase made via Offsite Ads because the customer bought other two pieces after a few days.

The 'funny' thing is that we made it to ourselves completely from scratch because we offered a custom discount as the customer had bought one piece of our collection never sold before... XD

The other 'funny' thing is that we had already read and well-known both the references:

https://help.etsy.com/hc/en-us/articles/360000338367-How-Etsy-s-Offsite-Ads-Work-?segment=selling

https://help.etsy.com/hc/en-us/articles/360044099373-How-to-Turn-Off-Your-Etsy-Ads-Campaign?segment=...

Once knowing how it works it is not so upsetting but then it's up to you deciding what to do for your best, right?

Very best of luck for your shop!

Daniela and Max

[PNGVAULT]

Thank you