Discrepancy in Thank You Email Count in Stats Section

[MatonDigitalProducts]

Hi All,
I noticed in the "Stats" section of my shop that it says "9 thank you offer emails were sent—you’re giving shoppers a reason to come back!" However, I’ve had 7 sales in my shop recently, each made to a different customer. I’m a bit confused as to why it shows 9 thank you emails sent when I only have 7 sales.

Has anyone encountered this situation before?

[TheVintagePineapple]

Not every buyer who received the coupon is going to be a repeat customer.  The TY coupons don't expire for a year, so they may still be used at some point.  Also, buyers have to opt in to receive coupons, so not everyone who made a purchase from your shop will get one anyway. 

You already have a 25% off sale going, so is the TY coupon for 30% or more?  If it's not, they wouldn't use the coupon if it's lower than 25%.

[MatonDigitalProducts]

What really confuses me is why 9 thank you emails were sent even though I made 7 sales. Shouldn't 7 be sent? Did I misunderstand?

[TheVintagePineapple]

I wouldn't trust some of the numbers that Etsy calculates on our Dashboard.

[MatonDigitalProducts]

Got it Thanks a lot for the answers