Finding is the important part.
If one can find things, than being found is the result of it.
While looking for another bit of informaion on listing product I found this Google document on Finding Products.
A clearly written methodology of writing a search request to locate what you are looking for.
Keep in mind at least one thing.
No matter how you list your product, it is nothing with out a search to be compared to before it can become relevant.
And this is a method to create a search.
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/educators/a...