Aquilla Design from AquillaDesign
Changed from AqillaDesign on Oct 18, 2011
says
Hi everyone, great team you have here!
I'd be greatful if anyone would mind looking at some of my tags in my shop, I just never know if I could be doing more with them?
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It becomes a source of fascination when as an member of the shopping venue of Etsy you become aware of the humongous number of varieties of products that are available.
This is a world wide shopping site full of interesting things.
And in this position, you get to see them.
What is the best tag is a common question. The common answer frankly is the same.
The one that best describes your product.
Why?
Because if the method used to describe your product is the absolute most logical one that can be thought of, then believe it!
Because has the highest probability of being the description used by some one who has never seen yours, but is aware of similar ones and the customer
the one with money in their hands to buy one with
is looking for one.
The difference though is as the originator of YOUR product you are interested in coming up with a search and then tagging things soYOUR search finds YOUR product. Which works for YOU.
Unfortunately, the probability exists that some one looking for A product is interested in generating a LIST of products that represent what THEY are looking for so THEY can choose ONE of them and this list is generated as a function of THEIR search.
Which also has a probability of being nothing like YOUR search.
And
If you are gaming your tags to be found with your search than the odds are you are no invisible to a large percentage of the potential customers.
What is gamming? Try compound tags that say more or less the same thing written in duplicity but describe more or less the same product with out taking into consideration that the advantage of a compound tag is that of an
EXACT MATCH of a search term.
Yes, EXACT MATCH.
because if an EXACT MATCH is not made, a partial match can and will drive the position on a list right into the toilet (synonyms: WC, backhouse, basement, bathroom, bedpan, bog, can, chamber, chamber pot, chemical closet, chemical toilet, closet, comfort station, commode, convenience, crapper, dressing, earth closet, facilities, facility, grooming, head, hopper, jerry, john, johnny, johnny house, jordan, latrine, lavatory, loo, making up, necessary, outhouse, piss pot, pot, potty-chair, potty, powder room, privy, rest room, stool, throne, thunder mug, toilet room, toilette, urinal, washroom, water closet )
Is there a point to the above?
Yes, but in many cases the point is lost, and it is evident that it is lost when gaming takes place.
Why?
Because the purpose of tags has become lost. And what are they?
On a site that uses tags as part of the Search Field used by a search engine it is the tags that describe your product and when you limit that description to a variation of the same things assuming I guess that every one uses the same search which is a falsehood, then you product becomes invisible to those who know that product by a synonym, colloquialism, or by a different word from a different language or a spelling variation.
And you only have a limited number of spaces to be visible to be found with by some one looking.
So take a look at these two listings.
A product that caught me by surprise. What a clever idea. That some one thought it was marketable and actually made them.
NOW
They have to be found.
http://www.etsy.com/listing/82818539/custom-vinyl-record-plastic-placemathttp://www.etsy.com/listing/82901640/record-sleeve-table-matThey are pretty much the same thing and that is just fine.
Tags, replace the description on this site and that is perfectly fine.
And most people actually write a wonderful description and that actually is amazing!
And then forget about it when it comes to Tags and Titles.
And that is just stupid because it is the description that describes what it is that is for sale and the title should do that too and the Tags are searched.
So quickly on a title.
I shop for womens Jewelry a lot. I like women, I live with one and I have daughters and friends. And I am really good at selecting jewelry that is both pretty and affordable.
So
Earrings:
Titled
a Midnight Delight
Is not my idea of a Delight at Midnight.
On to tags.
The Description of the above two products is delightful. And almost the same for both products. And it should be. Both products are something I would call a table placemat. The item placed under a table settings the things are placed on so sloppy eaters will not spill food on the table or table cloth and damage something.
A practical and decorative fixture to have in your home.
Now place your self in the position of a potential customer. This shop is somewhere in the UK, I am near Phoenix AZ and some one reading this could be some where in a whole different area a days worth of hours away.
Tags need to describe what is for sale and should represent again,
synonym, colloquialism, or by a different word from a different language or a spelling variation.
So for an exercise lets actually look for products such as these by using terms in the description for them and see what kind of list actually comes up:
Placemats
http://www.etsy.com/search/handmade?search_submit=&q=Place+mats&view_type=listabout 1700 of them,
A convenience, water proof place mats
http://www.etsy.com/search/handmade?search_submit=&q=Waterproof+Place+mats&view_type=list4 of them.
A theme, musical place mats
http://www.etsy.com/search/handmade?search_submit=&q=Musical+Place+mats&view_type=list1 of them.
How about place mats as one word?
placemats
http://www.etsy.com/search/handmade?search_submit=&q=Placemats&view_type=listSome 8000+, my bad, I looked for them wrong but is the alternative term a tag? If not, you just got lost.
Musical Placemats
http://www.etsy.com/search/handmade?search_submit=&q=Placemats&view_type=list5 of them this time.
Dinner placemats?
http://www.etsy.com/search/handmade?search_submit=&q=Dinner++Placemats&view_type=listsome 450 or so.
How about Table Mat also used in the description.
http://www.etsy.com/search/handmade?q=Table+Mat&view_type=listsome 3000 plus
Now lets try one of the tags that is written a number of ways in conjunction with another word and see how it fares?
This one, not included in the description and does not describe the product in any way manner or form, but is a tag.
Upcycled Kitchen
http://www.etsy.com/search/handmade?search_submit=&q=upcycled+kitchen&view_type=listSome 5000 or so items that on page one seem to have little or no bearing to anything I am looking for so as far as I am concerned, a waste of my time. Thus also a waste of a good tag.
Or at least the space that represents a good tag and on these two listings frankly a lot of lost space.
The purpose of tags is to describe the product so a search used by some one looking for a list of like products can find them.
And an upcycled kitchen is not on my list of things to look for when I am looking for a placemat nor is it a synonym of one.
A thesaurus is a handy tool to create a listing with.
You asked for feedback, this is mine. I hope it was helpful!