Recently I have been playing with the idea of changing my shop name to something a little more creative than my last name. I suppose, more of a business name or brand name, rather than just my last name with ceramics attached. It's early on enough that I think it won't matter much, but I am curious as to others thoughts on the matter.
I wonder if it would make a difference even. Etsy buyers seem to like fun quirkiness and personal narrative. I believe that a business name would add to this as well.
Anyone ever think about this??