Hm... Sometimes if you ask another shop owner that has no sales to make a purchase for the same amount from each other, you kill two birds with one stone! Each gets a sale, no one loses money (except shipping cost) and you rate each others items. But personally, I used a family member for my first Etsy sale and I offered business cards (printed on my home computer) and placed them at stores in my area. Also, when you get your first sale, send them a thank you coupon code and/or a friends and family code. I have both. A return customer coupon for 15% off a future purchase and a 10% off friends and family coupon code. Frankly I am attempting to push pull and drag customers to my store. Lol