Tips from my article here:
http://www.laurevansdesign.com/2016/01/tips-for-successful-etsy-shop.htmlSEO Basics
Search Engine Optimization (SEO) is how search engines read your page and has an impact on where you show up in the listings as well as how your shop is found using search.
As crowded as Etsy is, every little benefit you can get in the search engines will help you.
Word choice and placement can significantly impact SEO. More or less, the more places you use certain keywords the higher they will show up for that search. Below are tips for the best places to use keywords to have the most impact.
SEO Tips
Page Title
When a search engine links to your shop this shows up first. Include whatever terms you think your audience will search for you by, whether that is a description of your items or your full business name.
Shop Announcement
The first 160 items are used in the description that pops up under a result in a search engine. Use this space wisely, including keywords that someone might use to find your items.
Sections
The naming of the sections can boost your SEO. By using the same keywords as in the title, announcement or tags you reinforce the relation of that keyword to your shop.
Item Title
Item title is a key place to use those keywords. Describe the item without over stuffing your title. Say the title out loud before posting it, if it sounds like a mouthful it might turn people off.
Consider the two title examples below; which one would you more like to buy?
Wedding Invitation Blue Wave Design
Wedding Bridal Shower Birthday Invitation Blue aqua Teal Wave Ocean Design
Item Description
The words at the beginning of the description are considered the most important for SEO purposes. Consider starting your description by repeating the title to reinforce those words you already carefully chose. The first 160 characters here will be used for the description that pops up under a result in a search engine for the item page.
SEO Review
To summarize, SEO is about the words a search engine ranks as the most important. By repeating the keywords you want it to read in the titles, sections, and descriptions you reinforce the connection of that tag to your shop.
