Need Help Rebranding from reviews

[SwellDameStudios]

Hello fellow members,

I'm looking to rebrand my shop based on the reviews I receive from helpful criticism. I'm not sure which direction I should go right now, so any kind of feedback would help.

My general idea is, I want to move towards more wood, leathercraft and watercolor pieces but I'm stuck on the aesthetic direction as well. : /

Thank you!
Amber @ Swell Dame Ink

[Former_Member]

Hey Amber..Just happened on your post so I thought I'd give you some feedback.

My first impression of your shop was "confusing". That's not to say your stuff isn't cool. But I think you need to focus.

I checked out your sales, and you almost exclusively have sold your cool buttons.

I believe that that says a lot. Maybe if you focus on your buttons you can be the button queen:)

I don't think you have to be everything to everyone. Obviously people love your buttons and the stuff you design for them. Maybe something like (and this is simple) "Buttons with an Attitude" in your title. People love to express themselves by wearing all sorts of things that shout out their thoughts for them. Just think T-shirts. It's ridiculous how many people buy t-shirts. In fact, your stuff would be very cool on t-shirts.

Anyway, that's my first impression. Narrow down what you're selling and then people that have something to say will look to your products for just that.

For what it's worth…good luck! (Yeah…t-shirts…cool…I'm just say'in)