Help with product descriptions

[Former_Member]

My whole shop is built around the concept of it being a make-believe shipping company. I love getting to tell a story about where my journals have come from and making up little character cards about the mythical creatures who made them. It's very much a reflection of who I am :)

BUT...

I know that people come to etsy to get to know the maker and I'm worried the fantasy element will turn people off to a product they would otherwise be interested in. So I don't make reference to the story in some of my product descriptions but then I wonder if my store may appear to be inconsistent or confused... what should I do?

And of course, if there's any other critique you can give me about my product descriptions that would be great. I've wondered about the arrows and hearts too, do you think they are perfect or too much? Are my descriptions too long and boring?

I have some products descriptions that tell a story about where my journals have come from like this one:

http://www.etsy.com/listing/84099845/pocket-size-lavender-leather-journal

And I have other product descriptions that don't make any mention of the story like this one:

http://www.etsy.com/listing/84138426/burgundy-leather-journal-pocket-size

What do you think?

Thanks for your feedback!

[QuiltedPleasures]

I love your shop and item descriptions. You are very creative. Your descriptions are thorough and fun to read. I prefer too much info rather than not enough. I don't think you need to make any changes. Good luck.

[Former_Member]

Thank you very much!

[TinyArtStudioAU]

Im the same, love too much info! Plus i introduce my itms as 'characters'. But hearts, arrows, stars and that do nothing for search engines, so its a choice you have to consider!

[Former_Member]

what a craft you have here these are so nice,, and your descriptions are truly needed to explain the quality of your craft...

[Former_Member]

Thanks again. Crystal, Annie, you have beautiful shops, that feel like a coincidence. Would you believe it, that for my birthday this year in a few days, I decided I wanted to stay at home and make plush toy softies and arrange flowers on tree branches.

Love your work!