Suzi, there's no such thing as "too narrow". Searches, like most things done by millions of people in slightly different ways, follow a statistical distribution. Yes, the biggest searches are for a few terms, but there are billions of searches for much more narrow, specific terms all the time, and *most* people are searching for those - it's just that they're all searching for slightly different instances of those. It's like how you can have a political candidate who has more votes than any other single candidate, but they still have way less than half the votes overall. That winning candidate is the big general search terms, and the narrow, specific search terms are all the votes for everyone else. Taken together, they're the majority.