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“EtSEO” listing critiques with Etsy staff on November 13th!

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Hi everyone!

I’m excited to share that on Wednesday, November 13th, Etsy staff from all over the world will be here in the Forums to offer some “EtSEO” advice!

For those of you who have not participated in an “EtSEO” before, here’s how it works:

  • Next week on 11/13 we will open this thread to comments at 8:30am ET. From there, you will have until 11:00am ET to submit a link to a listing from your shop that you’d like advice on—you can only choose one, so choose wisely!
  • With guidance from Etsy Shop Optimization Specialists, Etsy staff will review your listing and share a personalized critique. The critiques will focus on things like keywords, photography, and other conversion tactics.
  • We will consider requests on a lottery based system rather than first come first served. We have an internal system that will randomly select folks who have posted to receive a listing critique. Please note that thoughtful critiques take time to construct, which means that we will not be able to get to every request during this session.

Here are the details:

  • If you’d like to participate, head to the Shop Critiques section of the Forums on November 13th at 8:30 AM ET to find this thread—it’ll be pinned at the top!
  • Reply directly to this post. We will be open to take listing submissions from 8:30am - 11:00am ET.
  • Listing critiques will be shared on a rolling basis between 11:00am - 5:00pm ET.

We’re so excited and we hope you are too! See you on Wednesday! 

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi everyone,

Today is the day! With guidance from Etsy Shop Optimization Specialists, Etsy staff worldwide is here to offer you Etsy SEO tips for your listings.

Please reply to the above post. We will be accepting submissions for listing critiques from 8:30 -11:00 AM ET and critiques will be delivered between 11:00 AM - 5:00 PM ET.

These critiques are a great opportunity for you to receive personalized feedback from Etsy staff about what’s working and what you could improve on for a specific listing in your shop.

Here’s how to participate:

  • Respond to the original post above before 11:00 AM ET with a link to one listing from your shop that you would like us to focus on. (Note: You can only post one item for this session, so choose wisely!)
  • We’ll be in this thread from 11:00 AM - 5:00 PM ET today sharing feedback.
  • We will consider requests on a lottery based system rather than first come first served. We have an internal system that will randomly select folks who have posted to receive a listing critique. Please note that thoughtful critiques take time to construct, which means that we will not be able to get to every request during this session.

Thanks, all!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@AldonaShop wrote:

Hello Team! Please review this listing of mine and provide your valuable feedback. Thank you in advance! 

https://www.etsy.com/in-en/listing/727326468/personalized-vintage-tan-leather-iphone?ref=shop_home_a...


Hi @AldonaShop ! Thanks for joining this year’s EtSEO listing critique. My name is Madison and I work on Etsy’s product marketing team. I work with the product teams who design new features and help educate the seller community on how to use them/why they’re important for shop growth. I’m excited to review your listing! 

 

So overall, it seems like your listing is in great shape! Nice job. It’s especially great that you have key search terms in your title, as it’s important that your listing title reads as if a buyer were actually searching for it. It’s also great to see that you offer free shipping! It  helps show the value of your item while appealing to buyers’ shipping expectations—and ensures there are no surprises when they go to checkout from your shop.

 

Below are a few tips I’d suggest for how to improve your listing even further:

  • It looks like you’re using tags for your listing (which is important!). Make sure you use all available tags with diverse terms so that you get as many opportunities as possible to get your items in front of buyers in search. It looks like as of now you’ve used 9 tags and you actually get up to 13! 
  • I’d also suggest using all available photo slots for the listing (right now you have 6 and you actually get up to 10). This can help shoppers get a better feel for your items since they can't pick up and hold them before they purchase. If you need more ideas on what other types of photos to take, consider having a model display or hold the item. 
  • I’d also suggest using a lighter background for your photos to make the item “pop” more, such as white or gray. 

 

Overall, great job on getting your listing optimized for a better purchase experience. I hope these tips help and best of luck this holiday season! 

Madison

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Etsy Staff

Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@WanderlightWargames wrote:

https://www.etsy.com/listing/724983348/wandervault-magnetic-miniature-case-for?ref=shop_home_active_...
Thanks!
John


Hi there!


My name is Nikki and I’m a member of the Marketing Team (have been at Etsy for almost 5 years now). I lead our Integrated Marketing Team, and work with a talented group of people on promotional marketing programs (such as Valentine’s Day, Holiday, etc).

Thank you for submitting your listing - what an inventive and functional product!

When reviewing your listing, I noticed that there were photos that featured a watermark or text overlaid. I would recommend letting your awesome product shine through, and leaving the text for the product description. Photos with watermarks or copy overlaid make it challenging to promote more broadly.

Additionally, I would recommend adding the word “game” somewhere to your title. Is this also something you might also envision as a great gift? If so, you may consider adding “gift” in to your title, as well (tis the season!).

Hope this was helpful!

Best,
Nikki

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@kamayjewelry wrote:

Hello

Here is the link to my listing I would like critiqued! I have a lot of likes but no sales! Thank you!! 

https://www.etsy.com/il-en/listing/645023014/art-nouveau-silver-brooch-blue-sea-diver?ref=shop_home_...


Hi @kamayjewelry,

My name is Nicole, and I’m on the taxonomy team here at Etsy which means I build categories, attributes and filters to help sellers describe their items and help buyers narrow down what they want. 

Thank you for sharing your listing! Your work is beautiful and looks so well made!

I see your item is categorized correctly and you’re using lots of attributes, which is great! That really helps your item get found by the right buyers.

One thing I notice is that your title could be more concise. You could shorten it by combining those into something like “Blue sea diver art nouveau style silver & resin brooch”.

Your pics are very strong, I love that your primary image is on a white background which really showcases the item and the subtle color change. An idea would be to include a process shot in your secondary photos, to showcase how your work is made.

One other recommendation is to be more specific with tags. For example, I see you have a few tags using the word “jewelry”. Since your item is a brooch, it’s automatically going to be included in any search for jewelry, so you could make your tags work for you more by including more synonyms that describe the actual item -- including words like water, aquatic and nautical for example.

Hope this helps - thanks for participating!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@MyOldWhiskeyWorkshop wrote:

https://www.etsy.com/listing/682996803/charcuterie-board-for-beach-house-fish?ref=listings_manager_t...


Hi MyOldWhiskeyWorkshop!

My name is Katherine, and I’m on the Seller Product Marketing team here at Etsy. We work closely with our Sellers and our Product teams to make sure we are creating and building products and features that feel relevant to Sellers to help them grow their business on Etsy, and then my team helps to get education out about those features to Sellers like you.

I’m taking a look now at your listing “Charcuterie Board for Beach House, Fish Art, Serving Board”. It’s beautiful - I’m interested in buying it myself :) I love the look of the walnut wood, and the photo with the snacks on top of the board is putting me in the mood for hosting and entertaining! You have 10 quality photos (including some that help bring the charcuterie board to life with the snacks on top, and another including an apple and a loaf of bread to help showcase the size and scale of the item), and your listing description and policies include information that a buyer is likely interested in knowing. I also love the “About your shop” information since it really helps me understand your making process, and it reminds me that real humans are on the other side of this listing making it! In the spirit of improvement, here are just a couple tips to consider (although I must say that this listing is really strong to begin with) --

 

  • Tags: Think of tags as keywords that buyers will input into the search bar on Etsy to find your items. We find that using tags with multiple words or phrases that are as specific as possible work the best for matching your listing with the perfect buyer. You can try adding something like “Hosting gift” or “Wooden fish cheese board” or even “Fish serving board” instead of “Cabin or beach house” since these suggested tags are a bit more relevant to the listing itself.
  • Photos: If you’re looking to add another photo (since we know that photos are the single most important factor in getting a shopper to make a purchase), one idea is to include the information around the care of the product into the listing description, or even as part of a note when you send out the cutting board to its new owner. This will free-up a space for a photo, which again are so important -- maybe you can add a photo of the board in use in a hosting environment, or even a photo of the board being made so buyers really understand the handmade nature of this serving platter. You can even try to add a holiday twist to the photo (through the end of the year) to see if merchandising it in a certain way captures buyers in the mindset of looking for the perfect gift.

I hope these tips help -- again, your listing is in really great shape as it is, and we wish you tons of success with it! Happy Holidays!

Your friend at Etsy,

Katherine

 

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@DesignedWithAmore wrote:

Hoping to get a review on one of our items https://www.etsy.com/listing/658630423/rustic-wedding-invitation-vintage

Thank you in advance!


Hi!

My name is Nikki and I’m a member of the Marketing Team (have been at Etsy for almost 5 years now). I lead our Integrated Marketing Team, and work with a talented group of people on promotional marketing programs (such as Valentine’s Day, Holiday, etc).

Thank you for submitting your listing - what a stunning wedding invitation! Also, you have done a great job at creating a clear and compelling listing.

While there’s not much for me to say to help optimize your listing (you really have checked off all the boxes), one small thing you may consider is adding a “process” photo. Since your invitations are handmade *and* very intricate, I can imagine a potential Buyer enjoying seeing a behind the scenes photo of how they are made.

Hope this is helpful!

Best,

Nikki

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@BatDogJewelryDesign wrote:

I’d love a critique on this:

https://www.etsy.com/listing/706843566/iridescent-earrings-holographic


 

Hi BatDogJewelryDesign! Thanks for joining this year’s EtSEO listing critique. My name is Madison and I work on Etsy’s product marketing team. I work with the product teams who design new features and help educate the seller community on how to use them/why they’re important for shop growth. 

 

First of all, I love your shop! You have such beautiful items. I’m excited to review your listing! 

 

It looks like you’ve already optimized your listing with a number of our best practices, including having readable titles, offering free shipping, and having diverse photography that captures the item in many angles/scenarios. Here are a couple tips I recommend to optimize even further:

  • It looks like you’re using tags for your listing (which is important!). Make sure you use all available tags with diverse terms so that you get as many opportunities as possible to get your items in front of buyers in search. Listings can have up to 13 tags! 
  • If you need inspiration with coming up with more tags, use the Etsy search bar. As you type in a search, a dropdown list will appear with suggestions of the most searched phrases using the words you entered. If you see any that are relevant to your items, try adding them as tags.
  • It’s also important to use all available photo slots for the listing (right now you have 6 and you actually get up to 10). Because shoppers can’t pick up or try on your item before purchasing, more photos can give them a better understanding of what the item will be like when they receive it. If you need more ideas on what other types of photos to take, consider a photo that shows off how nicely you your items are packaged. This can help shoppers looking for a gift to feel confident having the item sent directly to the recipient. 

 

Overall, great work! Your listing seems to be in great shape already. I hope these tips were helpful to take it even to the next level. Best of luck this holiday season! 

 

Madison

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi, Jo! My name is Susannah and I work on the taxonomy team here at Etsy. I work to ensure that using the taxonomy is a seamless and productive experience for both buyers shopping on site and our wonderful sellers like you! 

Thank you for sharing this listing - these earrings would make a wonderful gift for the holidays. 

I think the range of your photography looks great, especially the packaging photo! Packaging photos are especially popular around the holidays. I would consider adding a process shot to your photos - show the buyer what it looks like while you’re in the process of crafting your items. 

I would also recommend sharpening up the photography a bit so that it’s more focused. The lighting looks great - natural lighting is big win! 

I hope this helps! Happy Holidays, Jo!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi @MiasPawPrints! My name is Jess and I lead the social media team here at Etsy. My team runs the @etsy and @EtsySuccess channels on Instagram, Facebook, Twitter, and Pinterest, and we love connecting with Etsy buyers and sellers. 

Thanks for sharing your listing today. Your custom pet portraits are so cute!

The first thing that jumps out to me is your listing title. I would recommend including 3-4  relevant phrases here that buyers might be searching for on Etsy. “Custom Dog Portrait” is a great start, and you could expand this to include the word “pet” or mention other animals. This is also a place where you can specify that this is a digital file and add seasonally relevant phrases for shoppers looking for gifts (think “gift for dog lover”).

You’ve added some key phrases to your tags, which is a great start. I’d recommend using all tags and using the same key phrases you’re including in your title. You could add new tags indicating that this is a “custom pet portrait” and mention other animals, too. 

Your listing photos are clearly showing the details of your product -- nice job. I’d suggest adding some variations (take advantage of all 10 photos if you can). You could try showing a finished pet portrait on a clean background, examples of how your customers have used their digital files, or a drawing in progress. Buyers love to get a peek at the creative process. 

Congrats on opening your new shop! Thanks for joining today’s session.

-Jess

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi Jo!  So wonderful to meet you in the forums.  I’m Jess and lead the Community & Social Team at Etsy.  This team manages and helps program meaningful topics for sellers in this Community Space as well as develops all the content for our @etsy & @etsysuccess social channels across Instagram, Twitter, Facebook and Youtube.

You have so many amazing things going on in your shop and listing. Congratulations on all your five star reviews and the pictures that accompany the reviews.  You can tell your buyers are very proud of their purchases. I love that you have a gift wrap option, it adds a very nice touch and helps with those last minute purchases late in the Holiday season.  

To make your listing even stronger I would suggest adding one or two more zoomed out pictures to help with scale and style. Also, I would update your title to remove the repetitive words, i.e. the one of the two references to shiplap, and rustic and I would lead with the title Rustic Home Sweet Home Sign title.

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Community Manager

Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi Linda,

Thanks for submitting your listing.  I’m Jess and lead the Community & Social Team at Etsy. Our team develops programming topics for this Community space and develop content for @etsy & @etsysuccess social channels on Instagram, Twitter, Facebook and Youtube.  

I love the details of your items. It’s hard to capture all the intricacies in photos. A few things that may help would be to add an additional lifestyle shot, and remove the watermarks.  When we look for items to feature on social we tend to post images that do not have watermarks and other search engines do as well. I would also look to update your title to reflect exactly what the item is and what buyers would search for.  You could remove MOP and Free Shipping from the title. If you want to offer free shipping I would check your shipping settings in your Shop Manager as it’s showing a shipping fee of $3.50.

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi there! My name is Gabby, and I’m a Support Specialist here at Etsy. I help sellers with questions they have around managing their shops. 

First, I love the craftsmanship of this newborn set - I can tell you put a lot of time into your work! I especially love the images showcasing some of the ornate details of your pieces. Your tags and titles are also strong, and describe your items well. 

Have you ever thought of having a model for your items? This would give prospective buyers a better sense of what the items might look like worn. Also, make sure you’re using natural lighting to really help your items pop. 

I also suggest adding photos of your process creating your items, so buyers can really visualize the handmade aspect of your work. 

Wishing all the best for you and your shop!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hello @AuntMaymesAttic, my name is Liz and I’m a Taxonomist at Etsy.  I work on adding new categories for sellers to list their items and creating new attributes to help buyers refine their search results.

I really like the detailed description you’ve written for this item.  It does a great job highlighting the work that goes into making your item and the extra features that make it special.  While your title has some great phrases calling out that this item is a great gift for weddings and brides who want to travel, I would recommend removing “Csf48” both from your title and your tags.  

 

Think about your title and tags as words and phrases a buyer would type into search to look for your item.  Since buyers tend to only see the first few words of a title before clicking into it, it might help to reformat your title a bit. Perhaps something like “Padded Dress Hanger with Hearts, Travel Gift for New Bride, Unique Wedding Gift.”

Your tags, just like your title, are already off to a great start, but adding something like “gift for bride” or “bridal gown hanger” might also be relevant for your listing. 

I also want to mention that you’ve done a great job utilizing all your photos to show off the features of this item.  I might suggest including a photo of the hanger holding a dress to help buyers visualize what it would be like to use your item.

Thank you for sharing your listing. I hope this feedback is helpful! Have a great holiday season!
-Liz

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@LocoTrends wrote:

HOODED SCARF :) My new idea.

Thank you for all the tips

Aggie

https://www.etsy.com/listing/728391540/yellow-hooded-scarf-women-oversized-knit


Hi Aggie!  I’m Addy, I’m a Program Manager on the Diversity & Inclusion Team here at Etsy.  First, I want to commend you on the beautiful scarves in your shop - they look incredibly warm and cozy!  I’m reviewing the Yellow Hooded Scarf listing and would love to give you some tips.

First, your photos are fantastic!  I love that you took photos from every possible angle, so that the buyer knows exactly what they are getting.  You also did a great job featuring all of the colors, the variety comes through very clearly in your listing. Second, I think you’ve done a great job with your title and tags but I wonder if you might trim your title down a bit?  For example, you could shorten your title to ‘Yellow Hooded Oversized Chunky Knit Scarf’ and put the rest of the key phrases in the tags. Finally, I think your scarf could be viewed as unisex (worn by men, women and everyone in between).  You may want to create a tag to address that - maybe ‘Gender Neutral Accessories’ or something to that effect? I hope this is helpful! Wishing you a successful holiday season!    

 

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@ESTRAjewelry wrote:

Hello! I would like advice on this listing: https://www.etsy.com/listing/747816451/witch-broom-brooch-broom-jewelry


Hi Julia!  I’m Addy, I’m a Program Manager on the Diversity & Inclusion Team here at Etsy.  First, I want to commend you on the beautiful items in your shop - they are truly stunning!  I’m reviewing the Witch Broom Broach and would love to give you some tips.

First, I think the quality of your photos is great.  It features the item in a clear way and I feel like the buyer knows exactly what they’re getting.  I would suggest including 1 or 2 photos of the Broach on a person - potentially on their shirt or jacket.  I think this would give buyers an even clearer view of the item size. Second, I think you’ve done a great job with the item tags, but I wonder if you might trim down your listing title and move some of those phrases into the tags section.  For example, the title could be: Witch Broom Broach, Witch Broom Pewter Jewelry (I think this is specific enough) and you can move the other phrases to the tags. Finally, I think you can add some information about yourself in your shop’s About section.  As an Etsy customer myself, I love reading about sellers, it maintains the human connection and makes the item feel even more special. I hope this is helpful to you. Sending you warm wishes and store success for the holiday season!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi Kim!

 

My name is Aline, I have been a part of the Team in Germany for two years. I help Sellers grow their business and empower the german speaking community by supporting Etsy Teams. I have also been a full-time seller since 2012.

 

I love the earrings you make! I would love to see more photos of them. Did you know 90% of our buyers are influenced most by the quality of the product-image? Clear, crisp photos of the item from every angle, and a photo from your packaging and a lifestyle picture will help tell the story of your jewelry and get buyers even more interested! You can find more tips for Photos in our Ultimate Guide for Photography in the Seller Handbook. 

 

Best wishes from Berlin!

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi Lara!

 

My name is Aline, I have been a part of the Team in Germany for two years. I help Sellers grow their business and empower the german speaking community by supporting Etsy Teams. I have also been a full-time seller since 2012.

 

Your title and description are really good! You make it very clear that you are selling a pattern in your text. I also love your photos and definitely would click on them if I were to browse Etsy. 

 

Ensuring that shoppers understand exactly what they’re buying poses certain challenges when you sell patterns. By adding a stylized photo of the pattern itself you can cut down the number of confused customers who think they’re purchasing the finished item and not a pattern. 

 

Greetings from Berlin!

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Etsy Staff

Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@MariaQueenMaria wrote:

https://www.etsy.com/listing/692447927/futuristic-pants-avant-garde-pants

 

Thank you :) 


Hello MariaQueenMaria. My name is Jenn and I’m on the structured data team at Etsy where I try to make sure we have the correct categories and attributes for unique listings like yours to make it easier for sellers to list and buyers to find them!

You’ve done a great job with your photography in showing what the pants look like from different angles, as well as the different colors and the fit guide.  One suggestion is to show a close-up of the waist so buyers can see the closure and get a better idea of the type of waist and how it might fit them. You might also consider a close-up of the leg so buyers can see the detail of how the pieces are sewn together and give them a better idea of your amazing work!

You’ve done a great job with your title: it’s readable since you separated your phrases with commas, and your included what I’d consider to be the most unique and important aspects of your pants first in the title.  I did notice that you’re not using all of your tags, so you might consider adding some additional tags, perhaps to include the other colors of the pants (you only have black listed) or the material, or the fact that they’re inspired by Japanese Dzen temples.  

Regarding attributes, I noticed you are utilizing those to help further describe your pants. One thing to note is that if an attribute isn't quite right with the item you're listing, then there's no reason to add it.  With that in mind, I might remove “Holiday = Independence Day” from your listing, as I’m not sure it applies. I might also remove the “Ankle” and “Cropped” values from the “Leg Style” attribute. Your pants are so unique that we don’t have a value specific for the leg style, but since you’ve done such a good job with your title and tags, I don’t think you need to worry about it.

You’ve done a fantastic job of including a lot of great information in your description and I love it that you include an option for buyers to send you their measurements for a custom piece!  One other suggestion for this section would be to remove the “bust” measurements for this specific listings, as it doesn’t apply to pants - that might remove any unnecessary confusion.

Hope these suggestions help and I’m wishing you all the best with your shop this holiday season and always!

 

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Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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Hi there! My name is Gabby, and I’m a Support Specialist here at Etsy. I help sellers with questions they have around managing their shops.

Thanks for sharing this listing! I love the look of this sweater, and that the design is especially unique. I think this will really speak to prospective buyers.

Looking through your images, I especially love the shot displaying the packaging of your item. This type of image is really popular around the holidays.

I also love that you have someone model your sweater. Since you use a model for one of your images, I would recommend taking more photos with the model rather than using the mannequin. I also recommend trying out lifestyle shots that display the model wearing the sweater in a day to day situation. This really helps buyers to imagine what it would be like to wear the item themselves.

Another suggestion I have is to think like a buyer when adjusting your titles. Imagine, what would a buyer be most likely to type into the search bar that would want to bring up my item? For example, you might try something like “Off shoulder women’s sweater, woman’s face embroidered knit pullover. Wool sweater.” The rest of the phrases you’d like to include can live in your tags - here you can enter finer details about your item like colors and textures. Try to use different phrases for your tags than what you used in your title.

I hope this helps, and happy holidays!

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Etsy Staff

Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@EleganceFarmHome 

Thank you for this opportunity!

https://www.etsy.com/listing/289077885/dry-erase-whiteboard-barnwood-frame?ref=shop_home_active_6&fr...

 

Hi @EleganceFarmHome!

I’m Madi and I work on our Member Services team. I write help and support content to help our buyers and sellers understand everything Etsy. 

Your whiteboard frame is beautiful! I’d love to have it in my home. It’s a gorgeous statement piece. Your title is very descriptive and the tags seem spot-on. I love the shot of the pictures on the frame. This listing only needs a few tweaks.

For your title, I’d recommend breaking it up a bit with commas to separate the phrases. This makes the title more readable and helps match your title to what shoppers might search on Etsy. For example, you could try “Dry Erase Whiteboard, LARGE Barnwood Frame, MAGNETIC Bulletin Board, Reclaimed Recycled Wood, Weathered Gray Rustic Wood, 29.5 x 41.5" Handmade Frame”. 

The photos you have are beautiful. The one shot that I’d recommend adding is an action shot: I’d love to see someone using the whiteboard, and this would also help to understand the scale. The other thing you could do give this a little extra pop is to contrast the frame with the background. The frame is grey, so having it against a grey background doesn’t show it in its best light. If you contrasted the whiteboard with its background, it would help shoppers really see the color.

I hope this is helpful! Wishing you a wonderful holiday season this year.

Cheers,

Madi

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Etsy Staff

Re: “EtSEO” listing critiques with Etsy staff on November 13th!

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@StephieAnnDesign wrote:

Hi Etsy team! Would love a review - 

https://www.etsy.com/uk/listing/711600068/personalised-cotton-pyjama-set?ref=shop_home_active_18&frs...

Have a lovely day, Stephie


Hi!  

 

My name is Mike, and I’m on the tax team here at Etsy! I’ve been here almost 5 years now. Time flies. 

 

Your listing looks amazing, and very well made. Thank you for sharing.

 

One thing to remember is that the title of your product can contain upwards of 3-4 relevant phrases. “Personalised Cotton Pyjama Set” is one great example, but I would suggest adding a few more.  As pyjama/pajama has alternative spellings, one quick suggestion would be adding “personalised cotton pajama set” as a secondary phrase in your title, and maybe 1 or 2 more phrases in addition to that. The photo of the packaging is wonderful, and so maybe consider highlighting how nice a gift the set could represent. (Finally, remember to use commas to separate your phrases!)

 

I hope this helps!,

Mike

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@CraftyLittlePrimrose wrote:

Hi,

I'd like a critique on my ear warmers, it's my 2nd most viewed item but no sales yet! https://www.etsy.com/uk/listing/745503845/crochet-earwarmer-headband-twist

Thanks!

Steph @craftylittleprimrose


Hi Steph,

My name is Cat. I’m a product manager for the Payments team here at Etsy. I focus on ensuring that Etsy can support preferred payment methods for buyers and sellers, as well as help sellers manage their business finances in the Shop Manager. 

I love your shop, CraftyLittlePrimrose, and I particularly enjoyed reading your About information. It’s personal and makes me feel like I’ve made a connection with you already. 

I took a look at your listing and right off the bat I think that your title and photography are great. One thing I noticed is that you offer a red variation of the earmuff headband but there isn’t a photo of it. I recommend adding a photo of this variation so that buyers can visualize the color. 

Additionally, you have room for 3 more photos on this listing and I encourage you to use them. The more product photos you provide, the more a buyer can gain confidence about purchasing the item. I have a couple of suggestions for the type of photos you can add: I noticed that you also sell matching scarves, you could consider adding a lifestyle photo where you have 3 models wearing the headband and scarves walking down the street on a cold day. You could use this photo across your other product listings as well! You could also consider adding a photo that shows how the item ships, that way the shopper can see your packaging. This may be particularly useful during the holiday season as shoppers are looking to send gifts. Finally, I highly recommend that you add a process shot, meaning, a photo of your hands knitting a headband; this will help reinforce to the shopper that your item is handmade by a passionate mum!

One last thing I noticed is that your item doesn’t ship globally. You are limiting your shopper audience by only shipping to the United Kingdom. I strongly encourage you to add more shipping locations to expand your reach. Additionally, your items will be more competitive if you offer free shipping. 

I think that your shop is fantastic and that you are on the right path. I hope that this has been helpful and that you have a very successful holiday season!

Cat

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@StudioParadissi wrote:

https://www.etsy.com/listing/726429104/abstract-line-giclee-art-print-black

Thank you :)


Hi! My name is Tara Daly and I am the Director of Product Marketing here at Etsy. My team focuses on marketing all of the products we create for sellers like you to be successful on Etsy. Thanks so much for participating in EtSEO! 

I love the design of the prints you offer! The muted colors are really beautiful. You’re doing a great job with your listing titles and tags. For the holidays, you could consider adding holiday keywords into the title and tags, to attract holiday shoppers to your listing for example, gifts for her or housewarming gift. I also see that you’re offering free shipping on this listing - nice work! 

You have a nice selection of photos which shows the item in situ and in detail. However you’re only showing 6 of a possible of 10 photos. We do recommend that you upload 10 photos, showing the item from a variety of angles and situations, so buyers can get a good sense of how the item will look in real life. A shot of how the print is packaged is another nice idea of the holidays, for buyers who are purchasing gifts. 

I also see that you’re offering returns, which is great! 

I hope this helps! 

 

Tara

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@MyStyleM wrote:

https://www.etsy.com/listing/744537159/women-winter-coat-mohair-wool-coat-long

 

thank you 


Hi!  

My name is Mike, and I’m on the tax team here at Etsy! I’ve been with Etsy for almost 5 years, and am still amazed at the quality of products on the site.

Your listing is one such example. What a wonderful coat. Thank you for sharing.

Your photos are beautiful, and very well done. However, a couple of them are quite similar, and one looks like a repeat. Our research shows that varying pictures help Buyers determine what the product looks like. Perhaps consider replacing the repeated photo with a picture of how the packaging will look. Showing the packaging often helps Buyers determine if they want to purchase an item as a gift.

Finally, I would encourage you to offer free shipping (and include the price of shipping in the price of the coat.) Buyers frequently tell us that having to pay an additional shipping cost is what keeps them from shopping on Etsy more often.

Good luck!,

Mike

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@MbyMargaretQuon wrote:

https://www.etsy.com/your/shops/MbyMargaretQuon/tools/listings/273829924?ref=listing_card_body&from_...

HELP! Please.

Much appreciated!

Margaret Quon

Hi Margaret,

I’m James, I lead our Workplace and Strategic Sourcing teams.  We make sure our offices are inspiring and productive spaces for our employees to work, and also oversee our purchasing processes.

I can’t believe you made this beautiful pearl necklace! It’s so luxurious and is the perfect accessory for any occasion.  I also think it’s great that the length and dimensions are customizable.

I have a few ideas on how you can improve your listing to increase conversion.  First off, I’d recommend streamlining your title and sticking to the three most important phrases that describe the necklace.  In particular, you use the word necklace multiple times, which is a bit distracting to the customer and won’t improve results in search.

I also have some recommendations related to your photos.  Have you considered using a light box or editing software?  We’ve seen that these tools can increase the clarity of the images and enable sellers to get a crisp/white background.  It would also be great to add an image of the necklace on a model that is zoomed out. The current image with the model could be mistaken for a stock photo, which could decrease buyer trust in the product.  Finally, customers love to see photos that show the making and packaging processes. It helps them to connect with you and better visualize what they will be receiving.

I hope these ideas are helpful--best of luck this holiday season.

James

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Hi, Lina! My name is Susannah and I work on the taxonomy team here at Etsy. I work to ensure that using the taxonomy is a seamless and productive experience for both buyers shopping on site and our wonderful sellers like you! 

First off, your items, especially this sweater, are absolutely gorgeous! Your craftsmanship really shines through in your shop listings. 

Your tags and your titles seem very precise and clean, that will help a lot in driving buyers to your listing. 

I love all of the actions shots with your model - they really highlight all the beautiful angles of the piece. 

I would suggest adding a few more photos to show off your pieces even more. Scale shots and flat lays of item on a plain background, and a texture shot to get a close up idea of what the material looks likes is a great first start. 

Also, packaging shots highlighting how the item will arrive (this is especially popular around the holidays), and if possible, a process shot showing how the item is made.

I would also suggest sharpening up the photos so that they are more focused.

I hope this helps! Happy Holidays, Lina!

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@RonitDesigns wrote:

https://www.etsy.com/listing/724246692/christmas-gifts-candy-cane-and-elf-hat?ref=shop_home_active_2...

Thank you!


Hi Ronit,

I’m James, I lead our Workplace and Strategic Sourcing teams.  We make sure our offices are inspiring and productive spaces for our employees to work, and also oversee our purchasing processes.

I must say, these are some pretty adorable leggings.  They look so comfortable and festive, and you can tell that a lot of love has gone into making each pair.

I think with a few minor tweaks your listing title can have even greater conversion results.  It currently is a bit confusing to the customer, and also doesn’t highlight the search terms that are top of mind when looking for this type of item.  I recommend three succinct phrases that are the most likely things shoppers are looking for. For example, “Childrens christmas leggings, holiday kids clothing, hand painted toddlers pants.”

I also have some recommendations related to your photos.  Have you considered using a light box or editing software?  We’ve seen that these tools can increase the clarity of the images and enable sellers to get a crisp/white background.  Adding a photo on a child, would help the buyer to visualize it. Finally, customers love to see photos that show the making and packaging processes.  It helps them to connect with you and better visualize what they will be receiving.

I hope these ideas are helpful--best of luck this holiday season.

James

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Hi @FloraNFlannel!

I’m Madi and I work on our Member Services team. I write help and support content to help our buyers and sellers understand everything Etsy. 

I love these cat heating pads. They look so cute and cozy! The pictures of the model using the heating pad gives me a great sense of its use and scale.

For your photos, most of your photo slots are being used on colors. I’d recommend consolidating your colors into fewer images so you can add more photos. I’d recommend adding a photo of the heating pad by itself, on a light, simple background. That way, you can see the whole heating pad by itself.

My other recommendation would be to simplify your title, and use commas to separate the parts of your title. For example: “Cat Neck Wrap, Buckwheat or Rice Neck Pillow, Buckwheat or Rice heating or cooling pad”. This makes the title more readable and will help buyers understand what you’re selling.

I hope this is helpful! Wishing you a wonderful holiday season this year.

Cheers,

Madi

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@IndiaTradition wrote:

https://www.etsy.com/in-en/listing/733098181/sterling-silver-anklet-indian-pure?ref=shop_home_active...


Hi! My name is Will. I'm a Software Engineer in the Data Engineering group at Etsy. I work on keeping advertisements updated as listing details and availability change.

Thank you for sharing your listing. You have excellent photos of your anklets. Each listing can have up to 10 photos, and you may help buyers who are on the fence with a few additional photos. Perhaps another photo or two of the anklets being worn, or maybe even demonstrating how they can be linked to form a necklace would be helpful.

You could also include more information in the listing title. For example, you may want to highlight that the anklets are vintage. You might similarly include more information in your listing tags. I see some overlapping tags such as "Anklets" (which comes from the category) and "Anklet" as well as "925 sterling silver" and "sterling silver". Instead, you might include tags for occasions for which they might be used or gifted.

I hope this helps. Thank you for participating!

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@AHarrisPhotography wrote:

Hi! I'd like this item reviewed, please: https://www.etsy.com/listing/679885724/country-farm-photography-barn-picture


Hello!

My name is Emily and I’m a Social Media Specialist for our Etsy and Etsy Success accounts. 

This is a great listing, I really like how you’ve shown how your photo might look in a buyers home and made the scale of different options easy to understand. 

You might try including a photo of your process like a photo of you behind the camera documenting a scene. Buyers love to see the person behind the item! Also, while mock ups are a great tool, you may want to include a photo of your prints in your workshop or being packaged. Both of these shots can help underline the value of the item. 

I love the words that you’ve included in your tags and titles. It might help to think more about how a buyer might phrase these terms when searching for an item and limit yourself to three of those terms.

Overall, it looks like you’ve put a lot of work into your shop and and are doing a great job. I hope the tips I’ve shared help!

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@HugglesCrochetToys wrote:

https://www.etsy.com/nl/listing/718798440/dark-orange-red-fox-crochet-stuffed?ref=shop_home_active_2...

 

Thanks in advance!


 

Hi! I’m Vishwa and I’ve been a Data Scientist at Etsy for a couple years now. I work with our marketing teams to understand who our most valuable customers are and how we can show them the products and shops that they’ll be most interested in. 

I wanted to start by letting you know that when I opened this listing, my very first thought was “soooooo cute!!!!”. My niece just turned one, and I think she would love something like this. I also read your shop’s story, and first, welcome to Etsy, and second, it’s amazing that you’re able to turn your illness into something positive with these beautiful products.

I had a few thoughts that I hope will be able to help you get more conversions. First, I love that you have a lot of photos, but I think it would be helpful to have photos that show the scale of the toys. It would be amazing if you could include a couple photographs that show the toy in either a nursery or a crib - something to show how big the toy is, but also to let the customer imagine what the toy might look like in their lives. It would also be cute to see a few of your toys together, to show that you could make it a collection. 

Second, and this is very small, I noticed a typo in your item description. In the first line, you say ‘fpx’ instead of ‘fox’.

Lastly, I noticed that your shipping price is higher than the item price for many of your products. I did read the note you made about many items shipping for the same price as one item in your FAQs, but it might be helpful for that to be called out within the item description as well, because many customers might not see the FAQ section, and be put off by the expensive shipping. I also wanted to share this article from our seller handbook that offers tips as you continue refining your shipping strategy: https://www.etsy.com/seller-handbook/article/how-to-create-a-competitive-shipping/541307891404

Overall, I think you’re doing a great job, and keep up the good work!

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Hi @FrauenBrauen

My name’s Cale, I work on Etsy’s Community Team, helping sellers better connect with one another, and Etsy, to make their shops more successful. 

You mentioned keywords and targeting as a possible area for improvement, but I think you’ve done a great job with your title and item details! For the specific listing that you linked here, I would suggest revisiting the listing images.

Here are a couple of ideas on ways that you can improve your photographs to increase buyer interaction and sales for this item: 

  1. Add more lifestyle shots. You have some awesome photos in other listings that feature live models using the products in real life. This backpack is a great example: https://www.etsy.com/listing/681307817/paint-splatter-backpack-statement-school?ref=related-3&frs=1 
  2. Include a process style shot. Our buyers love to see images that showcase how the item is created. 

 

I hope this helps, thanks for taking part here!

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@OhioWreathsandmore wrote:

https://etsy.me/36YKMTE 


 

 

Hi Deb!

I’m Vishwa and I’ve been a Data Scientist at Etsy for a couple years now. I work with our marketing teams to understand who our most valuable customers are and how we can show them the products and shops that they’ll be most interested in. 

Your wreaths are so fun and festive; I love them! I have a few thoughts of how you can continue improving your listing for better conversions, but I think you’re doing a great job! 

First, I like your title and think it’s descriptive of the product, but since our search algorithm matches listings partly based on how well the title matches the user’s search query, I’d encourage you to think about what you might search for if you were searching for a christmas wreath. Perhaps including some relevant phrases such as “red ribbon” or “pine and holly” could be helpful!

I also like your photos a lot! If it’s possible, one thing that I think could help you stand out is including a photo or two of you at work. It brings home the idea that our sellers are small business owners and that the product a customer receives is unique and made with love. 

Lastly, I did notice that some of your listings have free shipping and some don’t. I think it would be helpful if you’re able to start incorporating some of your shipping costs into the price of the wreaths. We know figuring out how to price your items, build in shipping costs, and stay competitive isn't easy. Our smart pricing tool makes it fast and easy to bulk edit listings to adjust your item prices to include shipping costs. I personally always prefer to pay for a higher-priced item that has low or free shipping, even if the total ends up the same. I’ll share this article from our seller handbook that offers tips as you continue refining your shipping strategy: https://www.etsy.com/seller-handbook/article/how-to-create-a-competitive-shipping/541307891404

Thanks for participating and wishing you all the best!

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Hi @AureliolaUK

My name’s Cale, I work on Etsy’s Community Team, helping sellers better connect with one another, and Etsy, to make their shops more successful. 

First, I think your listing looks great, the photos, tags, and description are all stellar! 

One way you might improve your listing images would be to add in a creative process shot that shows off how you make the necklace. It’s such a unique piece, highlighting the process might bring in more buyers.  

You included the word Xmas in the title. Building off of that, one strategy that could bring in more buyers would be to create a sale or coupon to help captivate an audience that’s looking for sales around the holidays. Here’s an article with more tips on that: https://www.etsy.com/seller-handbook/article/putting-on-a-holiday-promotion/599426033862

Finally, I noticed you’re using dashes to separate phrases in your listings. Buyer research shows that using commas instead of dashes helps titles appear more clean and readable.

 

I hope these ideas are useful. Thanks for posting your item!

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@Rosestshirtshop 

 

https://www.etsy.com/Rosestshirtshop/listing/752219099/matching-family-christmas-ragland-santa?utm_s...

Thank you.


Hello!

My name is Emily and I’m a Social Media Specialist for our Etsy and Etsy Success accounts. 

Your designs are so cute! Thanks for participating today.

A good rule of thumb when creating your titles is crafting short terms that buyers may use when searching for an item. We also recommend separating the terms with commas and limiting yourself to three terms. (You can add additional ones in your tags!) For example: “Family Christmas Shirts, Matching Holiday T-Shirts, Custom Baseball Tee” You can also use the search queries appear in your search analytics for inspiration! https://help.etsy.com/hc/en-us/articles/360001947367

I also think that you should fill out the About section of your shop and share more about your design and manufacturing process. That personal touch is what attracts many buyers to Etsy. An About section can also give your shop an additional boost in search.

I hope this has been helpful!

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Hi! My name is Tara Daly and I am the Director of Product Marketing here at Etsy. My team focuses on marketing all of the products we create for sellers like you to be successful on Etsy. Thanks so much for participating in EtSEO! 

I love the style of your pet portraits! They are so unique and cute. You’re using all ten photos, which is great! We do recommend that you use the photos to show your item in a different light. For example, you can think about showing one portrait in situ in a home, another in scale so buyers can understand the size, another of you painting a portrait to highlight to buyers that these are custom painted by you. We also recommend that you remove watermarks from your photos as they distract from the item itself. 

Your title looks good but we do recommend that you focus the title of key phrases. Think of phrases a buyer would enter when searching for an item like yours. Here’s one suggestion: Custom Pet Portrait, Pet Painting, Painting of your dog, Pet Loss Gifts, Dog Wall Art. 

Great job on your shop policies! Buyers love when you offer returns and exchanges, especially around the holidays when people are shopping for gifts. I also see that you’re offering free shipping, which is another buyer favorite. 

I hope this helps and thanks again for participating. 

Tara

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@RobertGonzalezPhotos wrote:

https://www.etsy.com/listing/638953232

Thanks!



Hi there @RobertGonzalezPhotos! My name is Erica and I work on Etsy’s Service Labs team, which serves as an incubator for pilot projects aimed at advancing the ways that we meet the needs of sellers.

 

I loved reading about how you became a photographer and an Etsy seller - you clearly have a great passion for what you do. And, your focus on flowers is so joyful and beautiful. 

 

There is cohesiveness in the look of your shop, which is great. I would suggest trying to make sure that the lighting in each of your product shots is consistent as well. Also, think about adding some photos to your about section - buyers love to see Etsy sellers in action so a shot of your studio or workspace would give buyers a window into your process.

 

In regard to this listing’s title and tags, be sure to think like a buyer when creating relevant phrases. Your listing title serves the dual purpose of getting found in search and encouraging the buyer to click into your listing. Titles should be clear, concise, and easy to read. Phrases such as gift-giving opportunities or seasonally relevant keywords are best used in your tags - they will be just as useful in the search process without making your listing title too busy. 

 

Thank you so much for reaching out, and I hope you have a wonderful holiday season!  

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@cherryblossomsdress wrote:

https://www.etsy.com/listing/717197600/black-maxi-dress-black-lace-dress-plus 

 

Thank you! 


Hello cherryblossomsdress! My name is Jenn and I’m on the structured data team at Etsy where I try to make sure we have the correct categories and attributes for unique listings like yours to make it easier for sellers to list and buyers to find them.

You’re doing a great job with your title and tags - they’re descriptive and accurate to your dress and they’re readable since you’ve separated the title with commas.  You do have a couple additional tags available, so I’d suggest utilizing those for terms like “long sleeve dress” or “gothic dress.” You could also try combining some of the phrases in your existing tags in different ways, since many of them are similar to what you have in the title.

Regarding your photographs, they look fantastic!  You’ve done a great job with the lighting, as well as showing the dress from different angles.  One suggestion would be to show some a close-up photo of the material so buyers can get a better feel for what it looks like in detail.  You might also consider close-up shots of the sleeves and waist so buyers can see what those look like and see your beautiful workmanship.  If you want to really go all-out, you might consider showing the dress on another model with a different body type, especially since you mention this dress comes in a wide range of sizes.

You’ve done a great job conveying a lot of information in your description and I love it that you offer the dress in custom sizes!  

Hope these suggestions help and I’m wishing you all the best with your shop this holiday season and always!

 

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@kellyshandmadegr wrote:

Hi!

https://www.etsy.com/listing/736902080/crochet-coin-purse-bordeaux-kiss-lock?ref=shop_home_active_4&...

Thank you!


Hi @kellyshandmadegr! My name is Sarah and I work on the Marketing team at Etsy. In my role, I help deliver the latest education and resources to sellers through our email channel. First off, your handmade crochet coin purse is so cute and detailed - it’s a great personal accessory! Offering free shipping on your listings is also a great way to stay competitive. 

Here are some actions you can take to improve this listing:

  1. Add some variation to your photos. Your photos are a great quality and really show a lot of details! I think you should consider adding some varied shots, like displaying the purse with your favorite outfit, or showing the scale of the purse next to other items. 
  2. Update your listings tags to be more descriptive of the item. Right now, it looks like your tags might describe more of the materials used to create the crochet purse. I think it might be helpful to add tags that are more aligned with what a buyer might search for when shopping. 

Overall, you can see how much time and effort you put into all of your items and your shop - your items are so detailed! Thanks so much for submitting your listing for review. I hope these tips help!

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@MediterraneanWarmth wrote:

https://www.etsy.com/listing/725229313/white-and-blue-cover-up-light-cotton?ref=shop_home_active_3&f...

Thank you!


Hi @MediterraneanWarmth (nice shop name!) I’m Sarah, and I work at Etsy on the Marketing Team. It’s my job to help deliver the latest resources to our sellers through our email channel, which includes the Etsy Success Newsletter.

Your handmade piece is so special and unique! I love the color combination you’ve used, and the intricate design. I think it’s really great that you’ve taken the time to add a lot of details so buyers can read more about your listing. 

Here are some things I think you can do to help get your listing found by new buyers:

  1. Consider updating your listing title. Instead of using periods to separate relevant phrases, use commas. This makes the title more readable to buyers. 
  2. Add some variety to your photos. Right now you have really clear photos of what the item is, but it might be nice to show the piece styled, or worn out on the beach to show what it might look like in-use. You could also consider hanging the piece on a hanger to display it instead of just laying it flat. This could show more dimension and be a little more styled. 
  3. Try free shipping. Buyers frequently tell us that having to pay an additional shipping cost is what keeps them from shopping on Etsy more often. 

Thanks so much for submitting your listing to this thread - it’s been really great seeing all of the items that you create and how much detail you put into each item! I hope these tips help.

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@HomeMadeZone wrote:

https://www.etsy.com/uk/listing/726817705/toilet-paper-storage-fabric-basket?ref=shop_home_active_97

Thanks in advance,

Slavie, Homemade


Hi Slavina, 

 

My name is Jean Edelstein and I work on video + TV at Etsy, making content for social channels like Etsy, and the TV commercials that we air here in the US. I’ve worked at Etsy in Brooklyn for almost two years. I was excited to see that you’re from Bulgaria — I went on a great trip there a few years ago, it’s such a beautiful country. 

 

Thanks for submitting your listing! It’s already of very high quality, and I’m excited to see that you’re offering free shipping to the US. I’m very impressed by the photography, you did such a good job of taking pictures from all angles so people really understand how the product looks and feels. It’s also great that you’ve photographed it in context so that buyers can imagine how it will fit in their homes. 

 

Since you’ve only used four of the available photo spaces, it could be fun to add even more — for example, a photo of a person holding a basket to help buyers understand the size of the basket, or a wider-angle shot of the basket in a bathroom. Another thing that Etsy shoppers really love to see is process shots, such as a photo of the raw materials or a photo of you actually making the basket. 

 

You’ve also done a great job with your title, making sure that you’ve included several relevant phrases and separating them with commas. To further optimize for the holiday season, one thing you could try is adding some holiday-related keywords, such as ‘holiday bathroom gift’. To let people know even more about your shop and business, it could be a good idea to add a little more detail to your shop’s About page. 

 

You’ve tagged the post very thoroughly, which is also great. We find that tags that have more than one word work best, so it might be a good idea to try adding another word to the ‘bathroom’ tag — maybe ‘bathroom design’ would work!

 

Good luck with the holiday season!

 

Warm wishes,

 

Jean

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@WhamCards wrote:

https://www.etsy.com/listing/732472247/sloth-birthday-card-lets-hang-funny?ref=shop_home_feat_1&frs=...


Hi there! My name is Kristen and I work on Etsy’s Product Design team. I help improve the website and our apps.

Thank you for sharing your listing—I love your greeting cards! They are so cute and funny!

Since product photos play an important role in shopper decision making, I’d try adding some more. This listing only has one photo, but using all 10 can be helpful if you provide a variety that are helpful to your customers. For example, you might try showing more of the envelope or what the card could look like in a lifestyle shot with a gift. A photo that shows the blank interior could also be helpful. Imagine that you only have photography to describe your item and take a few more!

I’d also recommend separating your title phrases with commas instead of using backslashes. Commas tend to be more readable for buyers. You could also try adding a few additional phrases like “Funny birthday card” or “Happy birthday card”

I hope this helps! Thanks for participating!

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Hello Shyanna! I’m Carrie, the Workplace Specialist for Etsy’s San Francisco Office. I’m in charge of making sure my coworkers have everything they need to have great, productive workdays. 

Thank you for sharing your listing, I love the idea of customized announcement ornaments. What a great way to create a special moment and have an everlasting memory of life’s milestones! 

Your keywords, tags, and description are spot on. I’m happy to see you are offering free shipping for orders over $35 since I know buyers love free shipping. The photos are very clear and concise but I wish there were more! Perhaps a photo of you in the process of making an ornament or of a recipient opening the ornament would help bring the listing to life. Also, photos with more natural lighting could really help your items pop on screen.

I hope this helps! Thanks so much for participating and I hope you have a great holiday season!

Carrie

 

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@MapleAndFernCo wrote:

Hello! I would love some feedback on this listing. https://www.etsy.com/listing/560312282/snowflake-collection-white-gold-set-of-4

Thank you so much!


Hi there! My name is Kristen and I work on Etsy’s Product Design team. I help improve the website and our apps.

Thank you for sharing your listing—I love your ornaments! They’re beautiful and look really well made.

Since product photos play an important role in shopper decision making, I might try adding some additional photos. Did you know you can add up to 10 photos? You might want to try adding a photograph of the back of the item, or the item in the context of how customers might use it. It could be helpful to show how beautiful these look on a tree or as decorations elsewhere!

Offering free shipping is another way you can help make your listing really competitive. Also, items that ship free and shops that guarantee free shipping to buyers in the US on orders $35 and above get priority placement in US search results.

I hope this helps! Thanks for participating!

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@beadsofaquarius wrote:

https://www.etsy.com/listing/683237858/black-gold-statement-cameo-cocktail-ring?ref=shop_home_active...


Hi @beadsofaquarius ! Thanks for sharing your listing -- what a beautiful ring! My name is Sarah and I’m a member of the Service Labs team here at Etsy. We help support Etsy sellers as they build and grow their businesses! 

First, I love that you’re using all 10 photos to really show all of the details in this ring. This can help to answer any questions buyers might have about the size, shape, or materials used. That said, I do think there are some small changes and additions you can make to your photos that can help encourage buyers to make a purchase. 

I see that you’re using a mannequin hand to display your ring, however, we find that buyers respond better to a human model. This helps them to understand how the ring might look on their own hand, which builds confidence in their decision to purchase. Using a human model can also give a better sense of scale.

Additionally, I recommend including process photos so that buyers can get a sense of how your items are made. This is a great way to build a connection with your buyers and set your shop apart from the competition.

If you haven’t already, you may want to check out our article, 7 Essential Types of Product Photos, which details out the seven different types of photos that help to give your buyers all of the information they’re looking for when shopping online.

Finally, as you may know, tags play an important role in getting your items seen in search by the right buyers. You've got some great tags already, but there are some tweaks you can make that may help to boost your visibility in search.

The first thing that pops out to me is that you're repeating some words and phrases in your tags, such as “statement ring” and “gold.” Instead of repeating terms, you want to make the 13 tags you add as unique as possible. By removing some of your repeated words and phrases, this frees up space to add additional terms you think buyers might use to search for your items. As long as you add a keyword like "gold" in 1 of your tags, you'll be covered if a buyer includes "gold" in a phrase that they search. The search algorithm has the ability to pull individual words from your tag phrases. Additionally, there’s no need to repeat phrases with the same words, such as “statement ring gold” and “gold statement ring.”

I hope this has been helpful for you! Wishing you a successful holiday season.

 

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@SugarBritchesCrafts wrote:

Would love a critique on this item:

https://www.etsy.com/listing/750311767/red-truck-christmas-floral-centerpiece?ref=shop_home_active_9...

Thanks!


Hi @SugarBritchesCrafts ! Thanks for participating and sharing your listing. My name is Sarah and I’m a member of the Service Labs team here at Etsy. We help support Etsy sellers as they build and grow their businesses! 

You’re doing so many great things with this listing and I’m happy to provide a few pointers that could improve it even further.

First, I love that you’re showing multiple angles and details of the centerpiece. This gives buyers a sense of exactly what to expect when they receive your item. In order to give buyers even more visual cues about your centerpiece, I encourage you to think about adding different types of product photos. This help article, 7 Essential Types of Product Photos, details out the seven different types of photos that help to give your buyers all of the information they’re looking for when shopping online. 

Of the 7 different types, I think that adding in studio and process photos would be a great place to start! I checked out your About section and I love learning about your passion for crafting and getting to know a bit more about your personally. Showing buyers process photos can help communicate this message through your listing pages and really help instill confidence in buyers. It’s also a great way to set yourself apart from the competition!

Lastly, as you may know, tags play an important role in getting your items seen in search by the right buyers. You've got some great tags already, but there are some tweaks you can make that may help to boost your visibility in search.

The first thing that pops out to me is that you're repeating some words and phrases in your tags, such as “Red truck” and “Christmas.” Instead of repeating terms, you want to make the 13 tags you add as unique as possible. By removing some of your repeated words and phrases, this frees up space to add additional terms you think buyers might use to search for your items. As long as you add a keyword like "Red truck" in 1 of your tags, you'll be covered if a buyer includes "Red" or “Truck” in a phrase that they search. The search algorithm has the ability to pull individual words from your tag phrases. You can read some more helpful tips around tags in our article Keywords 101: Everything You Need to Know.

I hope this has been helpful for you! Wishing you a successful holiday season.

 

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@BoxyLoft wrote:

https://www.etsy.com/listing/746866237/be-you-reversible-wood-block-signs


Hello @BoxyLoft! Thanks for sharing your listing -- what a cute woodblock. My name is Kayln and I’m a member of the Service Labs team. We love supporting our members by digging deeper into what tools or experiences would make their experience on Etsy all the richer. Now let’s get to this listing!

Firstly, I love the style of lettering you offer for this woodblock and the gray finish is very trendy. When taking a look at your current title, I feel that you could strengthen your organic placement in search by focusing on formatting your title into three descriptive phrases. Such as, “Wood Block Sign, Motivational Office Decor, Custom Inspirational Gift” By breaking your title down into three key phrases and separating those phrases with commas, it makes an easy browsing experience for the buyer and can lead to better conversion. 

Now let’s talk about your tags! Kudos for using all 13 tags available to you. When creating tags, you want to think about including descriptive phrases that won’t add additional clutter to your title. Additionally, updating some of your tags throughout the year to match with current holidays/trends can help with search placement. Some tags you may want to think about for this sign are, "Gifts Under 20, Work Space Decor, Secret Santa, Heartwarming Rustic Sign". 

When it comes to your photos, I feel that you would really benefit by experimenting with different styles. For example, a lifestyle shot can help buyers get a feel for what this sign would look like in their home or workplace. While something like a packaging shot can help convey the message that a sign like this would make the perfect holiday gift for their buyer to send to their loved ones directly. Here’s some more info on the different product photography styles you can explore.

It was a pleasure taking a look at your listing today. I hope you have a great holiday season ahead of you.

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@DesCoTru 

Please critique my listing:

https://www.etsy.com/uk/listing/732017170/black-elegant-earrings-with-swarovski?ref=shop_home_feat_1...

 

Hi, @DesCoTru! My name is Mariel, and I’m a software engineer at Etsy. Your earrings are so beautiful and intricate. I think they would be perfect for a holiday party, especially because they are so light. Some ways to get these earrings in front of the right buyer are:

  1. Add some more relevant phrases to the title, like “Elegant, Light Party Earrings” or “Dangling Statement Earrings”. While editing the title, I would also replace the dashes with periods or commas, since those punctuation marks are slightly more readable for buyers.
  2. Add some more photos. I think it would be great to have a photo of someone wearing them so that buyers could imagine styling them and see how big they are relative to a face. I think your photo with the beads is styled really well. It’s very eye catching! I think it would be nice to follow that one up with someone wearing the earring so the buyer can have their imagination fully captured. You can have up to 10 photos, and buyers tend to purchase listings more often when the listing has a lot of photos.

I hope this helps! I bet lots of people are going to look great in your earrings this season.

 

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@Macramebeautiful wrote:

Hi there, I would really appreciate if you could give me some suggestions on how to optimize my macrame cat hammock, this cat hammock has gained a lot of likes and attention from social media, got a lot of views and favorites but the sales are not so much:(

Link:https://www.etsy.com/listing/720423570/macrame-cat-hammock-woven-hanging-cat


 

 

Hi @Macramebeautiful, my name is Kruti, and I’ve been working at Etsy for the last 8 years! I am on our Executive team, and lead the team that builds the shopping experiences for our buyers, as well as the tools and services we offer sellers like you to grow your business. 

Thank you for sharing your listing! Your macrame hangings are beautiful, and this cat hammock is particularly fun and adorable! I see you’re using all of your tags and have chosen descriptive phrases that match what buyers might search for.  You’ve also done a great job with the listing photographs are really beautiful, bright and focused.

I have a couple of suggestions for improvements to this listing.

First, consider adding commas in your titles between phrases to make it more readable. This can help buyers more quickly understand what the item is which can help with conversion. 

Second, since you have the option to add 10 photos per listing, I would recommend adding additional photos that can quickly give buyers more information about your product. For example, you could add a closeup photo to show the texture and detail of the piece or a scale photo that shows the size and dimensions of the product in a home. You could also include a photo that shows you making the piece in your studio and a photo of the packaging in case they are buying this as a gift!

I hope this helps and that you have a wonderful holiday season!

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Hi @HCProductsCo! Thanks for being open to a listing critique. My name is Liz and I work on the Service Labs Team here at Etsy. I help sellers like you optimize their listings, resolve issues, and think about strategies for growth!

In looking at your Bluetooth Controlled Cornhole Lights, first and foremost I have to say that your product is awesome! It’s super unique and definitely caters to a niche market, which is an ideal type of product to offer. You’re also doing a great job with your title, it’s really clear and concise - as a buyer, I can quickly understand what your product is. That being said, I think that there’s definitely an area of opportunity to expand your product photography.

I see that you include a photo of each color variation, which is great since colors can be interpreted differently by each buyer. However, there are seven essential types of photos that buyers not only want to see but expect to see. Here’s a link to more information on those: 7 Essential Types of Product Photos

Today, let’s focus on studio shots and lifestyle shots. A studio shot is your product on a plain background with plenty of light. It’s a great choice for your first listing image because when shoppers are browsing thumbnail images in search results, they’re drawn to clear, bright photos that quickly and easily communicate what your item is. This type of photo can encourage clicks and set your item apart in search results.

A lifestyle shot is your product looking good in its natural habitat. For your item specifically, it would be great to have an image of people playing cornhole using the lights you make. This type of photo can help seal the deal with buyers who are on the fence by showing how their cornhole game could be taken to the next level with your lights!

Overall, you’re doing a great job! I hope that these tips help you prepare for the holiday season!

 

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@AdrianaSantosGifts wrote:

https://www.etsy.com/listing/730139191/rose-gold-glitter-bridal-flip-flops-flat?ref=shop_home_active...


Hi @AdrianaSantosGifts ! My name is Laura, and I've been a software engineer at Etsy for a year. I help build tools in Shop Manager to enable sellers to grow their businesses. Your bridal flip flops are so cute, I can totally imagine wearing them on a destination honeymoon. Offering free shipping is a great way to stay competitive too. Below are a few suggestions to make your listing stand out even more:

  • Your listing title is very well done. I think it’s readable, clear, and provides multiple search avenues for buyers to find your listing. I’d consider adding the phrase “custom” to indicate your variety of listing options in the title.
  • You have a lot of great tags to help buyers find your listing, but I see right now you have room to add two more tags! Adding some more tags such as “customizable bridal flip flops” or “beach wedding bridal slippers” will help more buyers find your listing
  • Your photos are beautifully shot - good lighting and good composition. I don’t know that the amount of photos are providing new information to buyers though. You have a lot of close ups, but it might be helpful to provide images of the flip flops being used.  I’d consider adding a lifestyle photo showing your flip flops being worn by a bride on the beach, to set the scene for prospective buyers. In addition, a process shot of the sandals being made will help communicate the handmade nature of your product. A photo of your product with its packaging will help shoppers looking for a gift feel confident shipping your flip flops to a bride directly.

Hope this helps!

Laura

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@TranquilvaniaJewelry wrote:

https://www.etsy.com/listing/730308494/dangle-skull-earrings-punk-rocker-style

Thank you! ❤


Hi, @TranquilvaniaJewelry! My name is Kaley and I've been a software engineer at Etsy for 3.5 years. I currently work on an infrastructure team, building the tools that other engineers use to build Etsy.com. 

These earrings are really cute! You've done a good job with your title and keywords, finding a variety of short phrases that will resonate with your buyers. One small thing I noticed is that you use the phrase "punk rocker" versus the simpler "punk rock", which is a more common search term. Changing that up could help your item be found more frequently. You could also try using commas instead of dashes (-) to separate your phrases in the title. This is clearer to read for buyers, and avoids accidentally negating your search terms ("-silver" means "not including the word silver" to most search engines).

I'd also recommend reworking the photos on this listing a bit. Some of them are a little fuzzy, and look as if they might be a photo of physical print. Professional, crisp digital photos tend perform much better. It's great that you've got quite a few photos, but some of them are repetitive and don't give additional information to the buyer. For example, photos 2, 6, and 7 are all essentially the same shot. Some ideas for different kinds of photos include process shots of you making the item (these are very Etsy!) or one that shows off how nicely you package your items. This can help shoppers looking for a gift to feel confident having the item sent directly to the recipient. 

I hope this helps! Thanks for participating!

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@BelleSavonVT 

https://www.etsy.com/listing/125413385/spa-party-favor-artisan-soap-and-bath?ref=shop_home_active_28

thank you!!

 

Hi there! Thanks for reaching out! My name is Danielle and I work on the Service Labs team here at Etsy. I help sellers like you optimize their listings, resolve issues, and think about strategies for growth!

 

Looking at your shop as a whole, I love the work you put into virtually creating a chic Vermont country store vibe. Additionally, each listing in your shop truly matches your branding of handcrafted goods with a vintage chic flair, while still maintaining your eco friendly standards. 

 

Moving on to the Spa Party Favor listing you shared, specifically the very first listing image, allow the beauty of the product shine more. We love to see what’s inside the gift bag for your very first listing image. Brightly lit and inviting, entice the buyer to click and see more of what they’d receive. Then, add images of the salts and soap inside the bag. Try to avoid creating any shadows on the product, and each listing image has the same consistent exposure to light. 

 

In the title of this listing, it’s not necessary to add dashes in between your phrases. We suggest commas in place of the dashes. But your title is well worded. You’ve put yourself in your buyer’s shoes and imagined what they’d type in search to look for what you offer.

 

I’m so glad you reached out, and I’m wishing you a very successful holiday season!

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Hello @SixTails! Thanks for sharing your listing -- what unique hand-warmers. My name is Kayln and I’m a member of the Service Labs team. We love supporting our members by digging deeper into what tools or experiences would make their experience on Etsy all the richer. 

Now let’s get to this listing! Firstly, I love the different patterns you offer for your hand-warmers. When taking a look at your current title, I feel that you could strengthen your organic placement in search by focusing on formatting your title into three descriptive phrases. Such as, “Reusable Hand Warmers, Family Winter Accessories, Holiday Gift under 20”. By breaking your title down into three key phrases and separating those phrases with commas, it makes an easy browsing experience for the buyer and can lead to better conversion.

Now let’s talk about your tags! Kudos for using all 13 tags available to you. When creating tags, you want to think about including descriptive phrases that won’t add additional clutter to your title. Additionally, updating some of your tags throughout the year to match with current holidays/trends can help with search placement. Some tags you may want to think about for this listing are, “Eco-Friendly Hand Warmers, Stocking Stuffer For Him, Stocking Stuffer For Her, Secret Santa”.

When it comes to your photos, I feel that you would really benefit by experimenting with different styles. For example, a lifestyle shot can help buyers get a feel for what your hand-warmers would look like when given as a gift. While something like a packaging shot can help convey the message that an item like this would make the perfect holiday gift for their buyer to send to their loved ones directly. Here’s some more info on the different product photography styles you can explore.

It was a pleasure taking a look at your listing today. I hope you have a great holiday season ahead of you.

 

 

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@TheZoeBird wrote:

Hello,

https://www.etsy.com/listing/735892144/black-stoneware-crock-with-lid-cold?ref=shop_home_active_9&cn...

Thank you!


Hi @TheZoeBird,

My name is Nicole, and I’m on the taxonomy team here at Etsy which means I build categories, attributes and filters to help sellers describe their items and help buyers narrow down what they want. 

This is such a cool find! The first thing I notice is your photos - the primary photo is really well done, and all the different angles and detail shots are so important with vintage items. If you can sharpen the focus on some of your secondary photos, it can help buyers feel more confident about buying a vintage item.

Another idea might be to add to your description a quick definition of cold painting - it helps less knowledgeable buyers understand what makes your vintage item truly special.

The other place I’d focus is your tags - it’s great that you’re using all of them! You could maximize them even more by replacing repetitive terms with unique terms that describe your item. For example, your tag “hand painted flowers” contains the exact same terms as another of your tags, “painted flowers”. Since you’ve already got that captured in the first tag, you could use the other one for a term that helps bring more vintage buyers to your item like “1930s” or “Art deco”.

Hope this is useful - thanks for participating!

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@beckybutton 

Hi! I’d love to have this listing evaluated :) it’s one of my favourite things in my shop but I’m not managing to get good exposure on it. Thank you!

solar system necklace:
https://etsy.me/36UsLps


Hi @beckybutton! My name is Tika, I work on the Strategic Sourcing Team at Etsy, helping source suppliers (like softwares or agencies) that power our internal operations. Thanks for participating in EtSEO and reaching out for feedback!

I have to say, I am a huge fan of your animal and nature inspired jewelry. There are a lot of Etsy Admin, myself included, who would rock their spirit animal in the form of one of your necklaces, even more so because you make some of your pieces from recycled acrylic. I’m so impressed by this handmade Solar System necklace in particular. It is extremely precise!

I also have a couple of suggestions that could help improve your conversions on this necklace. One thing that is a bit difficult to tell from your photos is how large the necklace is when it’s worn. It could be helpful to post a photo of a person actually wearing the necklace so a buyer can use that image to understand scale and picture themselves in it. Another thing that may help space fans find your listing is beefing up the title a bit. Rather than limiting it to one, maybe try up to three different phrases, separated by commas that link back to common search terms someone might use. An example here might be: Solar system necklace, Planets necklace, Space jewelry. 

I hope this was helpful! Best of luck and hope you have a great holiday season!

Best,

Tika

 

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@EmLouiseStationery wrote:
 

Hi Etsy Team,

I would love some feedback on my listing... https://www.etsy.com/au/listing/738577128/eucalyptus-wedding-invitation-template.

Thank you in advance!!


Hi there! My name is Wendy and I work on Etsy’s Engineering team. I work on the site’s infrastructure and make sure it runs smoothly and quickly for users! Thank you for sharing your listing -- I heard eucalyptus is a trending theme for weddings! I like that your second photo (“How it works”) clearly outlines how they would use your template to create invitations. To further improve on the visibility of your listing, I’d recommend maybe including other tags that speak to the design style (ie. woodland wedding). Otherwise, your photos are beautiful and highlight your designs very well!

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@FirefliesUK wrote:

https://www.etsy.com/uk/listing/737987589/personalised-world-travel-push-pin-map?ref=shop_home_activ...


Hi @FirefliesUK! My name is Anat and I manage our merchandising team here at Etsy! The merchandising team understands what our customers want to buy by analyzing our categories to the granular level and study how buyers shop on Etsy and what do they want to find.

Your Personalized World Travel Push Pin Map is absolutely beautiful! The first image of the listing is very clear, and buyers can easily understand what your product is. Also, your title is not too long, clear and describes what the product is. In addition, I loved that you posted shipping time to different countries, it makes it very easy to understand how long will it take the product to get to the buyer.

I did notice that you uploaded 3 photos where you can add up to 10 photos. Generally, the more photos you have the better chances the item is going to sell because buyers can explore your item. One idea for additional photos could be adding the different pins color you are offering. You mentioned this in the title but the photos don’t reflect that. It was a bit confusing to understand how to choose the pins color. I had to read the entire description, and only find out the link to the pins you provided on the bottom. Photos could be a quick solve for this. I would also add variation photos and add a secondary drop down menu to choose the pin color.

In regards to the title, I would maybe remove the phrase ‘colour option’ since buyers may not search that phrase. Instead, they might search for ‘personalized map’ and less likely they will search for ‘personalized map colour option’.

In regards to language, be sure to type in the language setting you are in. For example, I’ve noticed you spelled ‘colour’ in the US setting while ‘color’ is the common way to spell in US English.

Lastly, the first link posted at the bottom of your policy seems to be broken as it takes me to the seller listing set up page: https://www.etsy.com/your/shops/AnatYanivShop/onboarding/listings)

Thank you and wishing you happy holidays and cheers to many personalized global maps!
Anat Yaniv