Hi Kathy, I try to always be honest when people ask for critiques.... I had some brutally honest critiques shortly after I started and those changes helped me get to over 2,000 sales, so I promise I am only trying to help.
Your wreaths are beautiful! The pictures could be a bit more appealing and bright, lots of natural light if possible and zoom out a bit for the main photo. You can have closer photos for the additional photos. I went and searched a few wreaths and the ones I was absolutely drawn to were soft, natural light showing a view of the item from a distance, it gave me the idea of what it would look like on my door.
Also it would help a lot if you had additional photos, people reeeally want to see exactly what they are getting. As far as your content, you should definitely expand your market by adding additional colleges (I have all top 20 universities of outfits in my store and it seems Ohio State, Oregon Ducks and Michigan are the most popular) I would also maybe add ones that appeal to special interest, a military one would be great! A US Army or Navy (all do well during Labor Day, Memorial Day and 4th of July)
Again, your items are beautiful and prices are reasonable so I would try to make the pictures more appealing and try to reach a broader audience! Hope this helps! :)
