Hi Shelby, I have only opened my shop 2 months ago but I am happy to critique your shop. Your banner image is nice and sparkly but could be mistaken for Xmas tinsel. Your name is not on the banner image. I remember reading that an online shop should be like a walk in retail experience. Is your shop bohemian, classic, elegant, primitive? You have a mix of jewelry styles, pearls and skulls! Is your ideal customer a bride/woman who likes boo, classic or Gothic? Your photos are too dark (mine are too, so I will be rephotographing them). They are all on different backgrounds. You can Google craftcount to see who are the most successful jewelers on etsy and see what setting they use to take photos. You might consider changing the images on your about page to images of your studio and worktable. So my final take on your shop is that it needs branding. Are you a country girl, then make it country. Hope this helps, louise