I just did my first AND LAST craft event in a mall! It was terrible. 2 days of watching people rush by on their way to shop in the stores. Absolutely no sales not just for me, but for most of the vendor there......everyone left early the 2nd day......
You would think it would be great with all those people coming in to the mall. One thing is the lack of promotion on the part of the event organizers and the mall. There where just a few black and white signs in the mall. Black and White really, for a craft event.....Color please and large. The lack of promotion was most evident when the people shopping in the mall said they knew nothing about the event. I seemed no one came, just for the event!!!!
We all paid for our spaces and would expect part of that money to be used to promote.....Am I wrong?????
What has your experience been?????