Etsy U: Success in the Press - How to Get Press & Media Coverage for Your Etsy Business

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Published on ‎04-30-2022 09:18 AM by Community Manager


Be the boss of your own PR though storytelling, growing long-term relationships with the media and build your own media list to get publicity effectively, efficiently, and confidently. In this virtual workshop, you will learn how to get in the news, stay relevant, pitch media, and land press throughout the year. 

Nicole
 Lewis will share key elements to getting your own press in 2022 and how to leverage your media coverage for a stronger social media and marketing strategy.  

This is a live, virtual workshop on Monday, May 23rd at 1pm EST. In this workshop, you will learn the basics and best practices of pitching to the media, how to write a pitch, how to build a media list and how to leverage that press once you successfully land a gift guide, feature, or news segment. 

Topics covered include:
-How to write a pitch 
-How to find editors and members of the media to pitch
-Relationship building with the media
-Gift guide timing
-Best practices of PR 
-I landed press! What do I do with it now?

Whether you are just getting started with PR or want to level up & fine-tune your pitch + build relationships, you will leave with actionable steps to immediately implement towards successfully landing earned press! 
 
About the Instructor: 
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Hi! I’m Nicole Lewis, founder of Art 2 the Extreme® (Art2TheExtreme) and creator behind The Original Rainbow Crayon®. I was the first to create and sell a handmade crayon on Etsy and specialize in personalized and customized crayon design for your gifting needs. I am an “OG” Etsy seller with 14+ years experience, Etsy Design Award Finalist and featured “Quit Your Day Job” artist with over 48,000 sales on Etsy. 

As a former elementary art teacher who turned her side-hustle into a full-time business, I love that my shop and work has grown with Etsy over the years and absolutely love this handmade community. I joined the “Quit Your Day Job club” back in 2014 and have not looked back! My “superpower” is teaching others how to grow your sales and expand your reach through through branding, PR, networking, and collaboration. 
 
Connect with me on Instagram @art2theextreme
 
About Etsy U: 
Etsy U is a community-led education program for sellers looking to grow their business, support other entrepreneurs, and connect with creatives in our global community. We’ve teamed up with experienced shop owners and seller community leaders to be our instructors—they’ll bring you the latest education, information, and resources.


Event Host
Crafty Poster


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Start:
Mon, May 23, 2022 01:00 PM EDT
End:
Mon, May 23, 2022 03:00 PM EDT
Noblesville, IN
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