First a thank you to Heather for jumping in as well. I hope more people will stop being shy and give some opinions ;)
I can fit in a critique so I'll pick the first that hasn't been done now which is teachersdesign.
I went to your profile first and checked your about. I think it has a tiny spelling mistake; bedworks. I think what you mean to say is bead works since I see that in your listings. Maybe put a lot more in the about part as well
Then most important of all; Your items look very well made, detailed and definitely the stuff people should be looking for on Etsy.
Next, I am not in any way trying to be harsh, but as detailed as your jewellery looks, your banner doesn't. It's very pixelated/low resolution. It would be better to get a really nice picture with a good camera and make that your banner. Maybe think about branding, like create a logo or something (I know pot speaking to kettle here.. But I have an excuse and will probably have a total rebrand coming this year, so since name change is only possible once I wait and stick to CodeP for a little longer). About that name change.. Sorry to say it but in your store name is a spelling mistake as well 'jewelery' should either be jewellery or jewellery. Maybe this is on purpose but maybe not...
You could fit your logo into your banner too. If you are very handy with beads and not with computer graphic programs, consider buying a banner from a fellow Etsy seller for example, or ask a graphic designer (like myself) if a custom order for a banner is possible if you like their work.
Your listing pictures look a lot clearer and crisper. Nice to show rulers for size as well. Only point of critique for me personally might be the different settings. I would personally be more attracted to a sort of 'house style'. That would mean to make your setup for the listings and pictures the same. It might be a personal preference (please other people give opinions ;)!) but to me it always looks a bit messy if pictures are all taken at different angles/different lighting, different backgrounds. But most importantly, your pictures are very clear to me and show the product well. You do however sometimes need all pictures, because the part in focus on one picture is different from the other picture. You could consider getting the whole picture clear instead of only a part.
I'll look at one separate listing now. The Moonstone bracelet.
Title; I'd make it Goldplated Moonstone bracelet and then use all the extra space for more descriptions. Or maybe even gold and white gold-plated moonstone bracelet. As many different words that add up to search terms as possible (look at my thread on SEO to see what I mean).
Description. First part be descriptive. This is the part used by search engines like google. Also maybe as much info as possible. tell me something about the lock part on it, or how it was crafted. Did you make it yourself? show it off. Maybe link to your policies, or type some important parts of your policies for example.
tags/keywords... keywords... keywords!!! There's 13 of them!!!! USE THEM ALL (I'm not really yelling at you here, just stressing the importance ;))
On this listing you use exactly 5. It has; jewelry, moonstone, gold, bracelet, and gold bracelet. I'd think of these; gold plated bracelet, moonstone bracelet, gold and white bracelet. gold plated moonstone, gold moonstone bracelet, gold rings bracelet, link bracelet, gold link bracelet, etc etc. I don't know what brass apparatus is but it sounds fancy, and if people who know about jewellery would search for that, include it..
I really hope this helps, and I am thankful I got to review your shop. Your items look very well made and all the above is just to let more people notice that :) I still have so many listings to update (I messed up on betsi the bulk editor only to not be able to login/get it to work afterwards... I now update about 3 items a day manually boohoo) I hate it, but I will do it because I see the difference.
Fore everyone;
Etsy just released a blogpost on SEO classes.
https://blog.etsy.com/uk/2014/04/16/etsy-school-seo/I guess I could post if anyone in this team is interested, but to be honest I think it might be better to find/join a local team in mother language etc. Plus I am currently travelling from place to place while the home is being improved and I will probably have no time to arrange and attend it all. But I also wish I would have time because it looks like a great opportunity.
Have a good night :)