John Thomas O’Farrell - hello! I am a US based Etsy seller here in Ireland on holiday, so was browsing the Etsy teams while waiting for my plane. Here is some feedback I would offer for your shop... first, you have very nice products, well-photographed, priced reasonably and shipping is great at least for the US market. I see two things that are likely hurting you that I would offer as considerations for changes that could help your shop. The very biggest ones is that your titles, and possibly also your tags, are not broad enough for your items to show up on searches. Etsy calls this SEO (search engine optimization). Your listings are keyed by the phrases that you lost in your titles and tags so that when someone searches for products by entering a phrase, your items come up when one of the phrases you entered matches what the customer did. For example, on your rustic metal table, in both title and tags you should have industrial, timber, wood, reclaimed, etc so that searches bring you up. Check your competitors’ tags, easier to do if you are using a laptop or desktop rather than a mobile device. Do a search for metal table, then hover your mouse over the photo on a competitor’s listings and you will see a bunch of words or phrases they used. The last 13 of those are item tags that can be used. Consider those that fit for your items and use them. There are lots of materials out there on the web about Etsy SEO that will help you. Feel free to check out my shop too for examples
https://www.etsy.com/shop/WellWrittenGifts The second item that would be deterring to me as a buyer is that there is no defined ship time. I would pass by any item that required me to call to find out how long it would take to build. You are better off selecting a longer time like 2 weeks in the listing, and making it faster than that if you could. You have competitors who are more expensive that people are choosing likely because they are easier to find in search, and the buyer has at least a feel for approximate shipping timeframes.
Hope this was helpful - feel free to convo back with questions if you have them. Spending time on SEO and item listings including ship times has really helped me get 260+ sales in my first six months so I am sure it could help you too
Traci Shanks
Well Written Gifts