Yay for being ahead, crochetgal!
I've decided to just not believe in anything people say on the forums about slow and busy times, and trust my own stats on the matter. It's not summer everywhere in the world, not everyone is off on holidays.
And my stats certainly show that isn't true because again this July is my strongest month of the year, and the majority of my sales have been to the US.
btw, I am loving the shop stats thing with the graph line showing last year's stats in comparison to this year. I can see now that I have definite trends from month to month, even though I've made more each month than the year before. It's quite reassuring actually.
So far I am on track to double last July's revenue, or at least get very close. I've already made more than what I made last July, and this month has become the best month I've had on Etsy ever. My CIJ sale has been a complete success, but we'll see how much sales drop off when it ends tomorrow. Last year I had a quiet couple of days and then it bounced back, so I'm hoping I'll see the same.