I have read several post on defining your target market and I thought it would be fun to see how you define YOUR target market.
Below I have posted FOUR questions
If you are game copy and post the question and put in your answers
Before you post check the shop above and their answers and in FOUR word or less tell us if you feel they have defined their target market
DEFINING YOUR TARGET MARKET
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1: WHAT ARE YOUR SELLING?
2: WHAT MAKES IT UNIQUE?
3: TO WHOM DO YOU SELL YOUR PRODUCTS?
4: WHY SHOULD PEOPLE BUY YOUR PRODUCTS?
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OK I will go first
DEFINING YOUR TARGET MARKET
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1: WHAT ARE YOU SELLING?
• Nursery Bedding
2: WHAT MAKES IT UNIQUE?
• We sell quality product, containing unique, attractive and fun designs.
• All nursery bedding are superb quality and individually hand finished.
• Colours are neutral but not boring
• All nursery bedding are made from breathable 100% cotton fabric, safe for your baby
• All nursery bedding can be hand or machine wash
3: TO WHOM DO YOU WANT TO SELL YOUR PRODUCT TOO?
• The primary buyers of my product are pregnant women, new mums, grandparent’s family and friends shopping for nursery bedding.
• They are interested in good design, quality materials and unique creative products
• They have disposable income and are willing to spend more for higher quality and unique items
4: WHY SHOULD PEOPLE BUY THESE PRODUCTS FROM YOU?
• I produce unique and exciting designs, individually hand finished product, not mass produced
Shopping from my store is:
• CONVENIENT: open 24hours seven days a week
• Buyers can shop at their leisure at a time that suits their schedules, away from the hustle of crowded shopping centres and traffic jams.
• RELIABLE: I offer good communication and swift service
• TRUSTWORTHY: I offer convenient secure web payment and transparent returns and shopping policy.
• PERSONAL SERVICE: Products are individually wrapped and posted so buyers don’t have to lug their product home.
