Pay per click?

Hi, I'm new to Etsy Promoted Listings. 

 

It is my understanding that when using promoted listings, that we pay per the number of Clicks on our ad? Does this mean that someone could find my ad and click it again and again, to max out my daily budget? Then waste all my ad money?

 

What is the best strategy to utilize promoted listings for my shop? I want my items to appear more places.

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