We haven't had a lot of luck on Facebook either unless we run an ad. Otherwise with 400+ likes, it's hard to keep more than 4 or 5 engaged. I think sales and likes from fellow Etsy sellers is a good beginning. We've also promoted using the Etsy promote button but haven't noticed more traffic yet. Visit us at www.hopeeshandmade.etsy.com we are currently listing clearance fabric for $2 per yard!