AHA. THE DOLLS ARE HUGE!!!!!!!!!!!!!!!!
I assumed from the preview image the doll was about 5" tall. I swear i even read your description and re-thinking it now i do remember seeing the word 12".....but that did not register with me at ALL.
But i clicked on this doll here:
http://www.etsy.com/listing/104039443/handmade-doll-knitted-doll-topsy-turvyand the picture of the girls playing with the doll---the dolls are HUGE!!!!!!!!!!!! WELL WORTH the $40!!!!!!!!!
You MUST take pictures of the dolls that show their SCALE and post at least a couple as the main image in your shop!! Because if i wasn't focused on finding something to critique...i would have thought these tiny overpriced dolls were not worth my while...!
and...you can nix the word handmade as the first word in the title...we KNOW they are handmade...describe the doll uniquely in the first three words so i don't have to click on every one to see what the differences are...that just annoys me and i will leave your shop quickly (speaking from the typical shopper reactions)
and having an inset pic of the topsy turvy doll with the reverse doll image would be SUPER AWESOME