Hi Ruth,
Warning: I'm a newbie too.. Just my humble thoughts here. :)
I clicked into your shop front page and found that the background of the pictures have quite a few colors. It might be just my problem being too sold on the typical product photography - pure white background. Could it be the viewers didn't stay in your shop long enough to have noticed your great crochet work?
Your crocheted scarf seems under-priced. I clicked into
https://www.etsy.com/listing/176979126/textured-stripe-scarf-with-tassels-ready?ref=shop_home_active... and was shocked that you charged just $25. I don't know how to crochet but I have knitted a scarf before. It took me many hours + shoulder pain to knit to the length shown in your picture. Then I wondered "is the scarf machine-made?? Is it cheap stuffs from China?".
Hope it helps!
Noel