This thread will be about marketing your shop on Facebook. Post your tips & tricks, your experiences or any question you might have about promotion your shop on Facebook.
To get you started Etsy have a great guide for Facebook over at the blog. Great for anyone new to Facebook marketing but might not be the best guide if you're already familiar with Facebook. Filled with Do's and don'ts and other general advice.
http://www.etsy.com/blog/en/2011/etsys-guide-to-facebook/