I've told many family members that my biggest struggle is with pricing items. As we all know, handmade items take a lot of effort on our part, which is why we also need to price to get a return on our labor. It's definitely a balancing act because you want things to sell, but you also don't want to sell it for "free" as you put it Hortense.
There are also the other costs of selling our items (packaging, postage, Etsy & Paypal fees!!) to factor in. When I worked as a floral designer and would consult with brides, a lot of times I found myself needing to educate my clients on why things cost what they did. Until you've actually spent the time trying to make something or know all of the costs that the seller takes on, it can be hard to wrap your head around why something costs a certain price.
BTW.... does anyone else feel like the Paypal fees are a little outrageous?? Taking almost 8% when we are already trying to price things reasonably is hard on the seller. I know they are also providing a service, but I feel like 8% seems a bit high.
Emily