Definitely start with better pictures, if I came across your shop as a buyer right now I would move along pretty quickly. If you don't have a nice camera or phone (I use my iPhone for all my pictures) then your best bet is to take your photos outside in natural light. Wait for a rainy and/or overcast day or right as The sun is going down (for filtered light) and then get snap happy :-) I take hundreds of photos at a time, each from a slightly different angle or distance and then go back through later and pick the best ones. I would nix the prop you're using because its a little too distracting, at first I thought thats what you were selling and then I thought your clay items were attached to it. A white or neutral background is best, and if you must use props make sure you choose ones that will make your pendants stand out rather than overpower them.
Out of focus, dark, distracting pictures can all but guarantee no sales. Your hard work is worth showing off and all the time and effort it takes to get good pictures will be totally worth your time.
Sometimes all the advice can be overwhelming, but if you focus on one thing at a time till its just right then you will end up with a focused, cohesive result at the end. Good luck!
