I agree - BayLeaf. In one of the many marketing webinars I've sit in on (haven't we all?!) , there was one woman who doing fairly well with her t-shirt company, but when she raised her prices - though the quality of the shirts hadn't change - people actually bought more. She advised that if a price is too low, customers tend to think that the item is cheap - whereas if the price is a little higher, customers will tend to think it must be worth to buy....Notwithstanding, that the overall quality of the item has to be average or better....