Hi team members! I was invited to beta test the etsy instant download feature a couple months ago. Testing and user feedback was through a team and i just came across a post from March 5th with a link for new shops to apply to join. Once you are approved to join the team, the file upload feature will be accessible when you add new listings or edit existing ones. I haven't seen a huge spike in sales yet, but a few customers have used the feature and reported no problems at all.
www.etsy.com/teams/15225/digital-items
happy selling!
