Former_Member
Not applicable

How to up sales

This is where mentors can help us understand how to up sales on our site with Etsy.
Translate to English There was a problem fetching the translation.
0 Likes
4 Replies
Former_Member
Not applicable

Re: How to up sales

I have found out from others that photo is major important in upping sales any input on how to improve photos would be great .
Translate to English There was a problem fetching the translation.
0 Likes
Reply
Loading...
Former_Member
Not applicable

Re: How to up sales

Hi, I'm going to act as a mentor because of my other shops: www.wirelings.etsy.com and www.michellesantiquities.etsy.com I don't have any sales on this shop yet but I love helping people. :)

Photos are possibly the most important thing on Etsy. Photos should show your product in a artful way. People are going to judge you on your photos before they ever set foot in your shop. People with dark, blurry or even uninteresting photos will get passed over. This isn't eBay. People aren't looking for the best prices on products they already know and want. They're looking for quality and photos that look cheap will make your products look cheap.

Here are some examples:

Not as good photo:
https://www.etsy.com/listing/150347767/4-large-wine-glass-set-hand-painted-in?ref=tre-2726047406-1

Better photo:
https://www.etsy.com/listing/77474496/peacock-wine-glasses-set-of-2-hand?ref=sr_gallery_4&ga_search_...

And don't just fix your display photograph and call it good enough. People actually do scroll through the rest of them.

One of the points of great photography with a white background is to get into treasuries. Treasuries are excellent promotions. I've had several sales on my Wirelings shop from cat themed treasuries.

The problem with white background in photography is that you can go too far and your pictures get stark. The solution to this is two fold:

1. Use a light box. You can make your own out of cardboard using these instructions: http://www.wikihow.com/Create-an-Inexpensive-Photography-Lightbox These aren't hard and fast instructions. I use a much bigger light box I made out of that foam poster board and two 1000 watt daylight bulbs (those are IMPORTANT) in shop lamps that clamp to the top of the box. Daylight bulbs don't cast yellow light so you spend less time trying to adjust the yellow out of your picture.

2. The best tool (and only tool) I use for photography is GIMP. It's free. Download it here: http://www.gimp.org/ Once you do the only tabs you need are Colors and File. Colors will help you adjust brightness and contrast. I bump up the contrast to about 40 and the brightness to more or less 35 depending on the picture. I don't usually need to adjust the color but if you're not using daylight bulbs you'll probably need to. Then you use the file tab to save.

I used to use one of those websites that adjusted everything for me. That worked fine for Wirelings because they are just pieces of wire. Not so great on vintage items. I wanted something softer that looked more natural. I'll never go back. This method, although far more time consuming, produces the best photos I've ever had.

There are good tips all around here: https://blog.etsy.com/en/2013/the-seller-handbook-archive/ and this is where I started learning. Their advice on photography is priceless.

If you want advice on your photos I'll be happy to help. Just message me. Also, any advice on my shop would be greatly appreciated. :)
Translate to English There was a problem fetching the translation.
0 Likes
Reply
Loading...

Re: How to up sales

We just opened our shop and would like advice on our photos please!!! We are getting lots of views but no sales yet but it has only been not even 2 weeks. THANKS!!
Translate to English There was a problem fetching the translation.
0 Likes
Reply
Loading...
Former_Member
Not applicable

Re: How to up sales

Hi Bryce and Alexis

I'm Ellie from Little Gems and More. I joined this group because I have had no sales in 5 months since opening.

However, I have done lots of research on tags, search words, title, etc. and I went to your shop and perhaps I could help you.

My comments are only meant to help you, not criticize you so please don't be upset by them:

I love your school bus memo board, but the background is too dark. You seem to want to show it on the wall, but the wood is too dark. I would simply take the photo against a white or beige background to show off the colorful bus and let the customer decide where to hang it.

Also, in my research it is stressed to always use all 140 characters of your title. I think there is more room in your title to describe the memo board with other phrases that would help customers find you on Etsy.

I would also check all your other photos for dark backgrounds and just keep it simple and reshoot with plain light colored background.

Best of luck in your sales and I invite you to visit my shop and would appreciate any comments to help me also.
Ellie

Translate to English There was a problem fetching the translation.
0 Likes
Reply
Loading...
Reply
You must log in to join this conversation.
Remember that posts are subject to Etsy's Community Policy.