Hi Kelly! I checked out your shop and it looks REALLY good! Maybe I'm not the best judge, but I do not think that you are doing anything wrong.
I also sell organic and natural products, and from my experience, I know that lowering prices (like free shipping, for ex) does not always work - I feel that when I am satisfied with my prices and get paid fairly for my input, that is when customers that also want to get what they pay for come into the picture!
Look forward to selling the amount you want, and I'm sure you'll be getting more customers by thanksgiving!
Hope my advice helps!
I would also love to receive ideas from anyone who would look at my shop!
On another note, I would like to start a treasury and can include you if you would like. Anyone reading this that wants to be included, please reply to me!
I would also appreciate being part of a treasury for more exposure as well, since I am new to etsy selling. I will start a new thread for this.