Hey Lynn,
I love your products! I do feel that your prices are too low, as others have said. I saw that you are currently offering a scarf for $12 with free fingerless mittens included. I understand that you may feel this will help bring orders in, but to me low pricing that is "to good to be true" is a red flag. A great way to figure out pricing is to take a look at your competition and decide whether you want to be on the high, middle, or low end. I would not suggest starting at the low end with such beautiful and well made products. When orders start rolling in you will not want to be working all of the time while making very little money. Also, you want your customers to come back to your shop. Raising your prices later might make this difficult.
I like your pictures, but if you try getting a bright white poster board and taking pictures in a well lit area, I think they will convert better. You don't want too much "noise" in your images.
For descriptions I would suggest using Marmalead if you are serious about improving your shop. I thinks it's around $20 each month, but would really benefit you a lot and you may make that money back pretty quickly. If you aren't ready for that, I totally get it! I would suggest making your descriptions longer by including information the buyer may want to know or information that evokes emotion. Also make sure that you are using long tail focus keywords.
Reviews are great for your shop as well! I would suggest that you ASK for them! For example, you can send a handwritten note in your package thanking them for their order. Then also request either a 5 star review or for them to reach out if there were any issues with their order. Obviously not in those words, but you get the picture! I've found that this has helped my shop!
Last but not least, it is important that you are not relying on Etsy to drive traffic to your shop. The more engagement YOU bring to your shop, the more engagement you will see from Etsy. I suggest using Instagram as a free marketing tool. However, make sure your main goal is to really connect with people and build relationships. People are more likely to keep coming back because of the relationship you have built. Cherish these people...seriously! My Instagram following is AMAZING. They support me more than people that I actually know. They will tag you in their pics (which you can use for marketing if you ask), post stories on your shop, or even repost YOUR posts and stories (this includes new collections you put out or sales!). This is a huge deal considering how many followers some of these accounts may have. Also, Pinterest ads! You can get a lot of traffic for very little money. Just be sure to do some research on how to create high performing ads.
If you have any questions please feel free to reach out! I'd love to help!
Chandra
