Shop Critique - downloads and prints

For those of you who sell Instant Download and prints, how do you keep your shop clear and organized so that viewers are not confused. I sell some products in an instant download form and then also as a printed listing. But I think some shoppers might be confused about that.

I want my photos to be close and clear to grab attention, but different enough to show that one listing is a printable and one a print.

For Instant Downloads, I put PRINTABLE in the first part of the title, and the PRINT in the beginning of the PRINT listings, but for google SEO I don't want it to be the first word or I won't get found.

For Instant Downloads, I show the product on a light wood background, and then for the same product in printed version I have no background.

What do you guys do?
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