That's essentially it Georgina. You pin items you (I also have boards for sites other than etsy) and it is viewed by others who can re-pin it, post comments, or like it. From there, you can click on the item which will bring them to your item in your etsy shop if they want more information. I have 50 pins on the board. I've emailed each shop owner when I pinned their item so that they know its out there (in case they aren't active in our team discussions). I've received 14 conversations thanking me for doing that.