Georgina, you are a star! The promo pics sound like a fantastic idea! This month is crazy, what with the village fair and then my LRP weekend, on top of the Etsy promo (Christmas in July - CIJUK10 ;) maybe we can sort something out in August/September? As for packaging...I'm OK for the fairs as I use little black gift bags and tissue paper. For posting,I could get by printing the pillowboxes on cream card which I have loads of.
Kristina and Karl - I know what you mean about funds. I'm right there with you. However, I remain optimistic!
There are certain things I keep in mind. A phrase, an affirmation if you like:
"I do what I can with what I've got". A year ago, it was a few small plastic ice cream tubs of bits. Now, I have big crates, proper plastic stackable storage boxes with compartments and various other containers of materials.
I've heard that it takes three years to set up a business so I've not really buckled down to consistently paying myself a wage yet. It mostly gets ploughed back in to my business. However, I do have a formula that came from a Pricing workshop on the Online Labs (check Etsy's resources often, they're full of treasures!):
Revenue: 1/2 = Salary, 1/4 = Working Capital , 1/4 = 'Just in Case' fund (business savings)
Of the Working Capital, 1/2 = Operating expenses (your Etsy bill, electricity, rent (if applicable), 1/2 = Reinvest (supplies purchase, adverts etc)
I find this easier to implement when I have a wodge of notes from a craft fair that I can divvy up. Less easy when I'm handling intangible money (such as Paypal). It's an area I need to work at.
The most basic thing I do do to help myself enormously is keep a handwritten ledger of Ins and Outs. I also print two copies of each sold order and sent one to the customer then number and file the other for my own records.
I keep going back to the Seller Handbook. Here's the Archive link:
https://www.etsy.com/blog/en/2013/the-seller-handbook-archive/