Designing & Envisioning New Products Without Increasing Inventory (Taking What You Already Make)

[OutdoorEyes]

Sorry I haven't been keeping the Rocky Mountain Team more current with posts. I have been very busy with my little Outdoor Eyes business with wholesale and also a new launch of a new product. I was approved to make 100th Year Centennial Rocky Mountain Note Cards and also Rocky Mountain National Park Jewelry. Now that the RMNP visitation is starting to wind down this past week, I have more time to devote to Etsy.

With the RMNP Cards, I placed them in some of the high end retail stores in my town (along with my own photograph cards) and also in many of the lodges around town. Obviously, the RMNP opportunity opened a lot of doors for my photo note cards and my photo jewelry.

I also placed my cards in art galleries with turned out to be a terrific place for my cards (upscale locations seem to work the best for me).

Now the reason for my post. I started thinking about restaurants. In a restaurant, they take the food products that they have in inventory to produce entirely new and different food products. That is what I started to do with my note cards and jewelry. By taking what I already have and packaging it into new and exciting products, I don't have to add any additional inventory (although I did make a different printed packaging board for the jewelry). I am excited about the results (as some of the new products I have sold wholesale to retail stores).

I still haven't figured out how to make Etsy work to the max yet (as far as sales is concerned), but I haven't given up yet. In fact, I just redid all my descriptions, my titles and all my keywords.

I also have started to do Etsy Ads (with a lot of research of the best way to maximize my results). I will post some of my results in my next post when I get some results.

Here are links for 2 of my newest Etsy ideas that took the same items that I have in inventory, but created totally new items that a visitor can create their own custom item:

Special Nature Collection:
https://www.etsy.com/listing/210150354/special-collection-nature-note-card-gift

Bird Lover Ultimate Collection:
https://www.etsy.com/listing/211256874/bird-lover-ultimate-collection-gift

Mel

[Former_Member]

Hi Mel!
That's a great idea - I hope it works out for you!
I am having a very tough couple of months, very low views and almost no sales, so I also have recently started using Etsy adds.
It took me a few tries to find a good fit for me - trying to get the most amount of views and clicks for the least amount of money!
I wasn't a fan until I found out that I could set my own bid and now I really like them, in fact I just had my first sale generated from an add!
I'm also looking into doing more with teams and have even set up on Pintrest (although that is another thing that I really need to learn!)
I'm trying different ideas to help people find my store as it seems that I'm not being found as easily as last year.
Good luck with your adds,
Belinda

[OutdoorEyes]

Belinda,
Have you had continued success with you ads? I recently posted a post and a reply regarding my experience with ads.
Mel