Getting found on Etsy search (and then ranking high) will easily increase your traffic and sales. Ranking high is the hard part.
Richard (of Marmalead) has some super good insights for Etsy SEO. Some of these are really simple:
- placing your primary keywords in front of the title matters in Etsy algorithm
- include the same keyword in Title and Tag. That helps Etsy understand what your listing is about
- new and renewed listings are ranked higher
And a few more tips. Check them out here:
http://www.creativehiveco.com/top-five-ways-to-get-your-shop-seen-on-etsy-with-seo/If you've got some questions on Etsy SEO, feel free to ask them! I'll try to answer them and we could even try to get Richard to offer some expert advice!