Why Is Traffic (and Sales) Down?

[AttentionGetting]

Be sure to see today's post if traffic is down:

http://attention-getting.com/2018/04/25/why-is-my-traffic-and-sales-down/

[WalterSilva]

Great tips!
Thank you!

[acrylkreativ]

With me, traffic and sales are dropping since November 2018. I have always sold well. I also had enough orders and inquiries. And I had high monthly sales.
Every year I had a month where it was quieter with the sale, but I still achieved good sales.
But now in April 0 sales and the traffic is very, very low .... I'm worried!
I do advertising and actions as always ...

[acrylkreativ]

Oh, sorry, i meant November 2017 !

[Cottagexpressions]

I am in the same boat as Ilonka. I am down 100 percent on this site. From 3000.00 a month to 40.00 dollars. I'm looking for a job now. I am trying to list some unique items but there is no categories for them. Like custom pillows. Simple right? Not here anymore. I just gave up trying to figure out why I cannot list different sizes or finishes. And I don't want to put the occasion as Christmas or Back to School. I think the search for customers are really messed up and out of context.

[ZacharoKarakonstanti]

Very interesting!!Thanks

[ArtPrintsByChrista]

Interesting!

[GNhandmadeDesign]

From March to now, my sales and traffic are decreasing, even 100%

[Lietjesmarket]

At anohter platform i am a member off they say that esty changed the algorithems and as i am from europe my sales in usa go down because i do not show up on the first pages anny more. They show every shop located close to the seller is what i heard.
I do have more sales in europe but usa used to be my number one county.

[Former_Member]

I'm with you all, my sells are down too and I do not like the new categories. It's hard to know where to place your listing anymore. I wish the CEO would spend more time focusing on promoting Etsy as opposed to destroying Etsy. If he wants to change something why don't he make it easier for us to send out group emails to our customer letting them know of upcoming sales. I have done several paid promotions both on Etsy and Pinterest but yet my sells continue to decline. I feel like all he does is try and promote paid advertisements that are not working. Okay enough venting....I feel somewhat better.

[PopNcases]

Thought I was the only one..I find myself competing with many who have multiple stores under different names also.

I just listed many of my items for 40% off just to raise $$ to survive my new shop.

I was running ADS.. and I think people are clicking my budget out.. I spent my max budget with minimal sales and I am in the negative now.

[AttentionGetting]

A major change was made to the Etsy search engine at the end of March that involved categories and as a result, it impacted many shops, even successful shops that saw traffic and sales decrease upwards of 70% in April and continuing into May. My own shop felt this impact.

However, this is what happens when there is a major change to a search engine, as many people saw several years back when Google made a substantial change and thousands of businesses lost their first page ranking. It is the nature of the SEO beast.

I have always advised shops to never put all of their eggs in one basket (for this very reason) and to have multiple sources of traffic from social media to publicity to email marketing to advertising to blogging, otherwise when something like this happens, it can really impact your business, even if it might just be temporary.

I wouldn't give up or drop prices, but rather re-strategize and find alternative traffic sources.

[Mettaville]

Thanks Gail for the update.

[CraftychloeBoutique]

my sales have dropped right off the cliff and my views are quite bad too. is it true that the more listings you have the more views you get ( dull question alert lol)

[AttentionGetting]

Yes, more listings would increase your chances of showing up in more search results.

[jewelsandgoodies]

My sales are stable, not as much as in October - December but that is normal because I sell gifts.

My advise is to do more shop updates (once a month should do the trick) and list a new listing everyday. It is better to spread them in stead of posting 10 at once.

I stopped advertising as well and now send coupons. Costs go down, sales about same (per sale lower costs).

[GoodGollyMsDolly]

Mine are bottomed out too! Very discouraging...

[Former_Member]

very interesting, thanks

[pebbleartSmiljana]

The sale to me in May of this year was desperately bad in 2018 ..
Also, the number of visits and visits to the shop in May and June is desperately bad, much reduced. But I do not know why. I am not in the English speaking field, so I have a problem with understanding the various instructions. Is the way to calculate the number of visits, now, the same as before? What is your experience with the visits in May, June of this year?

[pebbleartSmiljana]

I'm not happy with the number of customers coming through the ETsy search !!! A number of customers come to visit me with Pinterest. That's not ok. Etsy needs to improve his marketing.

[Former_Member]

I've been worried about my stats as well. I have been working really hard to get my listings up to par using EtsyRank and it seems traffic is slower than ever.

[DrevaDowel]

Try to make even small updates to your shop from time to time. I am ever optimistic!

[DillysCollections]

very interesting learning all the time

[PositivelyParty]

I am glad I found this post! My sales and listings have dropped so significantly in April-July and I haven't been able to get an answer on why. Great information and I will definitely be re-vamping my listings and looking for other ways to drive traffic and sales back to my shop.

[ThreeWags]

Is there somewhere to learn more about the category changes and how we can adjust? I was doing much better compared to last year, and now leveling off so I'd like to figure out how to adjust. Thanks.