Oh, and just thought about the fact that any newbies at Facebook might not know this but if you like the page with your business page and not your personal page, it will not count in the "like" numbers.
Be sure to return "likes" from your personal page!
Also, you all may want to sign up at The Craft Show. It is a facebook site for promoting your business.
http://www.facebook.com/?ref=home#!/thecraftshow . I got 170+ extra "likes" just by participating there. You can also join Fan Page Promote
http://www.facebook.com/?ref=home#!/fanpagepromote There are many sites for promoting your facebook page... etsy has several like: Etsy Success and others. Just make sure you follow the rules to participate.
Hope this helps!!!
~Stephanie