Is it better to do a listing with variations or lots of listings?

[LetTheLightPourIn]

Hi, I wondered if anyone could advise me on whether it is better to do one listing with lots of variations regarding size, or to make a listing for each variation?

Thanks

Vicky

https://www.etsy.com/uk/shop/LetTheLightPourIn?ref=search_shop_redirect&page=2#items

[AlienAnatomy]

Remember each individual listing is a charge. If it's easier for you to stay organized and avoid mixup by making each variant it's own listing I can understand that. Customer service and building that reputation is important so if you feel you need to start out that way to ensure your customers are getting the right item and only have 1-4 variants it may be worth the extra change. However, if you're just starting out and not looking to waste funds and/or have several variants it's probably better to do them as one listing. I promise it isn't that much of a pain once you've done it a few times, but it can be a bit tedious I suppose. Best of luck to you whatever you decide to do and I hope this little tidbit was helpful. 

[LetTheLightPourIn]

Thank you for your help

[TruleyUniqueLLC]

I sell facemask, fashion accessories and other items. I found that the variations in the facemask sizes worked better than the color variations for my earrings. I experimented by creating individual listing for earring colors, and I got more orders for the earrings than I did when I combined all color variation for the earring style in one listing. This has been my experience, but I strongly encourage you to experiment and see what option gets you more orders. Also, don't forget to check the stats on your items so you can see how many views you are getting compared to the number of purchases - I use those stats a lot to determine the most affective way to market my product. Good luck!  

[LetTheLightPourIn]

Thank you for your help, I will definitely experiment with this x