I am VIP and had a chance to get it, I just didn't because CAD shipping wasn't listed in the shop. LOL
Anyhow, It didn't sell out until about 3:30pm. So we VIP'ers had 11 full hours to grab it.
They are making it "look" like that "hey if you were a VIP you would't have miss that!" So more people get VIP. I'm not saying it's not possible to still miss out even if you're a VIP, but being one makes your chances a lot better at nabbing those quick to sell out deals. IMO
Plus, the shop's owner probably only allowed so many. They can only say 20 if they want. KWIM?