Well it was nice for a large sum of money to show up in my paypal account after one sale. While, I did lose some money, I feel that the exposure was good for the future. I hope that some of my items may end up being christmas gifts or birthday gifts?
I know that some of the items that I bought with my certificates will be gifts, therefore spreading that shop's name even further.
Think about this: what would be the worst possible scenario and go from there? What would you & your shop gain from the exposure?
The economy is tough for handmade 'luxuries' so people are looking for discounts.