Ok, it's been about a week now since my Heartsy feature so I think I can list some stats now :). My first feature went well for me, and this one was even better. I sold more this time, but ironically the rhythm of the traffic was more steady and manageable. Last time, I sold 75 vouchers, but the majority of them sold and redeemed in the first few hours of being live and it was pretty insane.
Total vouchers sold: 115 - VIP: 73 Regular/Gift: 42
About 60% of my sold vouchers were VIP. The down side, they get $10 extra. The up side, I made sure that when I worked my deal out, I could still profit, even a little, at the VIP price. Also, a majority of my customers have gone over.
I went live to VIPs on 8/12:
22 vouchers sold
GA Stats: 547 visits 7,896 page views
Live to all on 8/13
GA Stats: 1,197 visits 14,596 page views and a bounce rate under 5%
Regular sales: 5
Average overage: $10
I received an invite for a blog feature and have a wholesale order in the works and have already had a return customer.
Shop Hearts: 62
I know it isn't the most vouchers sold by far, but 115 was such a blessing! At this rate, it has ended up being like one large wholesale order, which is what my hopes were for. I would do it again in another quarter or so. My motivation this time was to pay for my son's preschool tuition and I should be able to take a big chunk off of it.
Also, for those pondering a deal, considering shipping is huge. For my items shipping is relatively low and delivers fast, so that makes it easier to afford this type of deal. Hope this info helps you out.